apply now
A Platform for Start-Ups to
Apply Now


About Catapult

Catapult by Mahindra Mobility Sector aims to transform the Indian mobility ecosystem and shape the Future of Mobility. The Program will catapult your innovative solution to market maturity, by refining your product design and go-to-market strategy. Catapult is a 3-month program that presents you with the opportunity to deploy your solutions in a Mahindra Mobility business, access Mahindra leadership and its partner ecosystem.

Innovation is our way of thinking. We want to make it yours.

Mahindra Group

The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume. It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.

Learn more about Mahindra on

Mobility Services Sector

Mahindra's new Mobility Services Sector (MSS) includes a range of businesses that provide innovative, technology-driven solutions for the efficient movement of people and goods across India. In addition, MSS is the incubation platform and growth driver for future investments by the Mahindra Group in technology-driven mobility companies, with the vision of co-creating the 'Future of Mobility'.

MSS has embarked on its journey to ‘Transforming India by connecting people, places and assets’ with a ’20 by 25’ aspiration to become a Rs 20,000 crore business (by value) by 2025.

The sector comprises three key verticals – Transport as a Solution (TaaS), Vehicles as a Solution (VaaS) and Mobility as a Solution (MaaS) that includes established businesses – Mahindra Logistics and Mahindra First Choice Wheels – and emerging businesses – Meru, Porter and Zoomcar.


Focus Areas

Sustainable Personal Mobility Solutions

  • Sustainable fuel
  • Fleet management solutions, autonomous driving
  • Predictive maintenance
  • Algorithms for routing, scheduling, driver management

Sustainable Cargo Solutions

  • Fleet management solutions, autonomous driving
  • Algorithms for routing, scheduling, driver management
  • Predictive maintenance
  • Last mile delivery

Smart Warehousing Solutions

  • Warehouse management solutions (drone capabilities)
  • Inventory management solutions (AI, IOT, robotics optimization, forecasting)

Smart Vehicular Solutions

  • AI, Machine learning based data analytics
  • Customer experience tools to redefine dealership experience
  • Next generation vehicle inspection & evaluation

Invitations are open to start-ups with organizational solutions with AI, Machine learning enablers related to customer experience, operational efficiency and employee engagement.

Focus Areas

Our Offerings

Anchor Customer

  • Validate your solution in a real-world business environment.
  • Access Mahindra Mobility's sophisticated business and technology environment to acquire an immersive understanding of how businesses work.


  • Interact with Mahindra's greatest resource - our leaders.
  • Gain domain specific mentorship through our Solution Track to refine your solution and business model.
  • Attend the CXO Track on CVP design, brand narrative, investor readiness and other modules to build a scalable organization.


  • Tap into a wide array of benefits from our partner ecosystem which includes academic institutes and government programs.
  • Collaborate with world-renowned technology companies, and benefit from platform credits, knowledge sharing-sessions and special access


  • Targeted visibility and media coverage
  • Opportunity to pitch at Premiere Day to key stakeholders including Mahindra leaders, investors and other enterprises

Post the program, high potential start-ups may get the opportunity to enter into a strategic partnership with a Mahindra Mobility business.

Our Offerings

Program Journey

30th November 2020
Applications Deadline
3rd week of December 2020
Pitch Round
4th week of December 2020
Finalists Announced
January 2021 to March 2021
Cohort 1
1st week of April 2021
Premiere Day

Catapult Bootcamp

  • A multi-day immersive workshop conducted in the first week of January
  • Start-ups will be introduced to relevant Mobility business and assigned a dedicated Business Champion
  • Baseline need-gap assessment of start-up to identify individualized 3-month roadmap

Solution Track (Mentorship Track 1)

  • Live testing at Mahindra Mobility business
  • Theme Promoter: monthly interaction with a CEO to identify strategic roadmap, enhance business understanding and validate business models
  • Business Champion: weekly interaction with domain specialist / business head to refine business model and solution

CXO Track (Mentorship Track 2)

  • Bi-monthly interactions with Mahindra CXO suite to build a scalable organization
  • Modules include CVP design, brand narrative, GTM, organization structure development and investor readiness
  • Comprises 101 overview, 1:1 status assessment, roadmap building and progress evaluation

Tech Track (Mentorship Track 3)

  • Engage with Mahindra CTOs to create scalable, integrable tech architectures
  • Assigned Tech Account Managers to identify tech requirements, develop architecture and complete audits
  • Knowledge sharing sessions by leading tech experts on evolving industry trends

Premiere Day

  • Start-ups get the opportunity to pitch their solutions at Catapult Premiere Day to Mahindra businesses, industry leaders, innovators, enterprises and investors
Program Journey



  • Location: Start-ups registered in India or those planning to expand to India
  • Field of operation: Should operate in the fields mentioned in the focus areas above
  • Time Commitment: at least 8 to 10 hours per week

Business Maturity

  • Should demonstrate an MVP (validated product / solution)
  • Should have at least one revenue generating client

Who will not qualify

  • Start-ups in concept stage or prototype stage where the product is not fully validated
  • Start-ups with validated product that have already established a strong pan-India presence

Mahindra Mobility Sector

Our Partners


Frequently asked Questions

    • Catapult is a 3-month program. Cohort 1 will run from January 2021 – March 2021.
    • Cohort 1 of Catapult is a mix between an in-person and virtual program.
    • Solution trials/refinement to be conducted at respective Mahindra Mobility business premises
    • All three Mentorship Tracks to be conducted virtually
    • Location for Premiere Day will be decided closer to date of event based on Mahindra safety guidelines at the time
    • The innovative solution will be refined, be market-ready and be ready to scale in the real-world marketplace. The CXO Track will enable founders to build a scalable organization. The Tech Track will enable founders to build a futuristic, scalable tech architecture. Catapult Premiere Day will provide access to Mahindra leadership team, internal and external angels and investor community.
    • High potential start-ups will get the opportunity to enter into a strategic partnership with respective Mahindra business unit. All participants will be inducted into the Catapult Alumni Network to ensure continued exposure to Catapult programs and its participants. Continued support may be entertained on a case-by-case basis.
    • Start-ups have sole ownership of their existing IP as well as any IP that the start-up independently develops during the program. Post the program, if Mahindra Mobility chooses to collaborate with the start-up, then intellectual property ownership will be mutually agreed by way of a separate agreement between the start-up and Mahindra Mobility.
    • There is no cost to start-ups for participating in the program. Post the program, Mahindra Mobility might choose to engage with select start-ups, through a strategic partnership, including equity investment in the said start-up based on their performance, at the sole discretion of Mahindra Mobility.
    • Start-ups are required to commit at least 8-10 hours/week. Collaboration and participation levels across the program may impact potential future opportunities.
    • No. There is no cost or charge to the start-up.
    • We will review all applications that are complete and fulfil our eligibility criteria.
    • Yes.
    • Yes. The application form will ask you to provide details of any funding or support received.
    • Yes. Kindly keep in mind the time commitment required for Catapult.
    • While the start-up can be of any size, we request that you nominate a maximum of 3 members to participate in Catapult.
    • Nominated members attending Catapult should be at least 18 years of age.
    • Yes. The program is open to start-ups based in India and international start-ups looking to expand their business in India.
    • No
    • Your information will be shared with the application review team including and not limited to Catapult team, Catapult program partners and Mahindra internal stakeholders. For more information, kindly read our Terms and Conditions.
    • Assessment Round: Screening of applications against assessment criteria Final Pitch: Shortlisted Start-ups will be invited to pitch to Catapult Jury Post the pitch, final participants will be announced.
    • There are four selection criteria
    • Fit within Catapult focus areas
    • Innovation Quotient: uniqueness of solution creating significant value
    • Innovation Quotient: business model
    • Potential to scale
    • Catapult is looking to select 3 - 4 start-ups within each focus area, i.e. 12 - 16 Start-ups for Cohort 1.
    • There are four characteristics identified for founders and start-ups
    • Technology experience and expertise
    • Depth of market understanding
    • Ability to collaborate with customers, partners
    • Team player who can build a scalable organization
    • All complete and eligible applications will be reviewed and assessed by a selection panel comprising of Mahindra domain experts and business specialists, and seasoned external experts.
    • The Final Pitch will be judged by Mahindra domain experts and business specialists, experts from academic institutes and industry experts from other reputable organizations.

Contact Us

Mahindra Mobility Sector
Mahindra Towers, Ground Floor
Dr. G.M. Bhosale Marg, Worli
Mumbai - 400018
Maharashtra, India
Terms & Conditions
Contact Us