Hyundai's foray into the compact SUV segment was a roaring success thanks to the Creta. The company sold close to 3 lakh units in the country ever since its launch in 2015. The Hyundai Creta got a lot of attention, because it was the only car in the segment which had the best features, great engines and also top-notch performance. The Creta stole the show with some segment first features and even the automatic gearbox helped with the sheer options available. Six years later, a lot has changed. There are more rivals than before for the Hyundai Creta in the compact SUV segment compared to 5 years ago.
The new generation of the Creta then, had to be a notch above its rivals. Hyundai India has taken all its rivals into account and there are quite a few first in segment features that the new generation Creta gets. But while we've told you all about the car, it's the price that matters, because customers will look at what is on offer in terms of pricing. The new generation Creta is priced at ₹ 9.99 lakh (ex-showroom India) for both the petrol and the diesel models.
Also Read: Kia Seltos Review
So, yes, the base variant petrol version of the Creta is ₹ 10,000 more expensive than the Seltos, but is cheaper than the rest of its rivals - the MG Hector (by up to ₹ 3 lakh). But it's the diesel that currently has most bookings, and is up to ₹ 40,000 cheaper than the Seltos. Compare the price with the Hector diesel and Tata Harrier and you'll notice that the Creta is more affordable by more than ₹ 4 lakh.
Let's get to the automatic variants of the Creta then. The 1.5-litre petrol automatic is priced at 16.15 lakh, the Kia Seltos here undercuts it with quite a margin, nearly ₹ 2 lakh. The Creta holds the advantage though for the turbo petrol variant, which is priced from ₹ 16.16 lakh to ₹ 17.20 lakh. The Seltos with the same powertrain and gearbox combination costs ₹ 17.29 lakh and that's close to a lakh more expensive than the Creta. The MG Hector is available with a petrol automatic with prices starting at ₹ 15.93 lakh going all the way up to ₹ 17.43 lakh, thus undercutting the base automatic variant of both the Seltos and the Creta.
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As far as the diesel automatics go, the Creta with the diesel automatic is priced between ₹ 15.99 lakh to ₹ 17.20 lakh. The Seltos undercuts it by a huge margin as it starts at ₹ 13.54 lakh topping out at ₹ 17.34 lakh. The Tata Harrier diesel automatic starts at ₹ 16.25 lakh going up to ₹ 20 lakh and the Creta clearly undercuts it. The MG Hector does not have a diesel automatic yet but there's one more car whose automatic we loved and that's the Jeep Compass but that's above all these compact SUVs as it starts at ₹ 21.96 lakh.
Also Read: 2020 Jeep Compass Diesel AT Review
Hyundai's pricing strategy then is aggressive and the company has made sure that there are enough combinations for buyers to choose from.