The Mavrick was Hero’s first foray into a bigger motorcycle category, but failed to getgoing since its introduction in India
The decision largely boils down to its underwhelming sales performance. Since its launch, the motorcycle struggled in India, with monthly sales averaging only in the low triple digits.
Hero had launched the Mavrick 440 in March 2024 in India
The Mavrick 440 shared its underpinnings with the Harley-Davidson X440, but it set itselfapart through different styling and riding position.
It had a 440 cc air/oil-cooled single-cylinder engine, producing 27 bhp and 36 Nm
It was a competitor to other motorcycles like Honda's CB350 range, Triumph Speed 400,and the Royal Enfield Guerrilla 450