Ashok Leyland Discontinues the Stile MPV in India

After having failed to rake in the desired sales, Ashok Leyland has decided to exit the MPV business.The production of the Stile MPV has been stopped and the company said that there is a possibility that they will reenter the segment if they feel they have the right product.

By Ameya Naik

1 mins read

Published on May 13, 2015

Highlights

It was in 2012 that Ashok Leyland announced that they want to be a significant player in the MPV segment and that is why at the Delhi Auto Expo, they showcased the car that will be their torch bearer in this segment. However, after having failed to rake in the desired sales, the commercial vehicle maker has decided to exit the MPV business.The production of the Stile MPV has been stopped and the company said that there is a possibility that they will reenter the segment if they feel they have the right product. The Ashok Leyland Stile was born thanks to the company's joint venture with Japanese car maker Nissan Motor Company. The Stile was part of a 4 car deal with the Nissan alliance; the others being the Dost and Partner and one more. The re-badged Nissan Evalia, sold only for commercial application, did not really take off in terms of sales and though it was a bold move by the commercial vehicle maker. The Stile was up against the likes of the Mahindra Xylo, Nissan Evalia, Chevrolet Enjoy and even the Toyota Innova and the competition proved to be stiffer than expected.

Last Updated on May 13, 2015

# Ashok Leyland # Nissan Motor Company # Stile MPV # Ashok Leyland Stile # Ashok Leyland Stile discontinued # Auto Industry

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