LA Auto Show 2021: Hyundai Seven Electric Concept SUV Revealed

Hyundai Motor Company today revealed Seven, the new sport utility electric vehicle (SUEV) concept at AutoMobility LA. Following the 45 concept in 2019 and the Prophecy concept in 2020, the Seven concept opens a new chapter for the IONIQ brand. Seven is also a clear representation of Hyundai's commitment to carbon neutrality by 2045.

The Seven concept is built upon Hyundai Motor Group's Electric-Global Modular Platform (E-GMP), a dedicated BEV architecture. E-GMP's long wheelbase and flat platform floor enables a completely new class of vehicle that offers new experiences for customers. The concept electric SUV has an aerodynamically pure silhouette instinctively divergent from a typical SUV. The low, leading edge of the hood, a single, streamlined roofline and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines. 

The SUV gets a wheelbase of 3200 mm 

The Seven features integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements. Even under darkness of night, Seven is easily identified by IONIQ's signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of Seven's design, down to a single pixel.

The SUV gets a wheelbase of 3200 mm, thanks to its design cue to push the wheels outward to extend the wheelbase as much as possible. The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space. The streamlined roofline, long wheelbase and flat floor that extends to the third row opens new opportunities to furnish the interior like a premium lounge.

The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space.  

Seven also embodies Hyundai's future vision of autonomous mobility. The driver's seat features a retractable control stick that hides away when not in use. Without the need for the usual driver's equipment, the ultra slim cockpit and integrated screens create a lounge-like experience. The seat arrangement is unlike traditional SUVs, with swiveling lounge chairs and a curved bench seat. This seat arrangement can be customized depending on driver-controlled or autonomous driving modes.

Thanks to its versatile E-GMP platform, SEVEN will be able to provide outstanding driving range and ultra-fast charging capabilities, delivering a driving experience tailored to customer's needs. In a real-world situation with a 350-kW charger, the Seven is capable of charging from 10 percent to 80 percent in about 20 minutes. The concept is also engineered to achieve a target range of over 483 km.