Jaguar Land Rover has announced the expansion of its online and remote retail services in the United Kingdom, offering flexibility to customers who are stuck at home due to the coronavirus pandemic. The company started rolling out its digital services last year, in May 2019, offering its customers the option to use the online configurator to purchase a new vehicle at the click of a button. Over the months, the company has been adding more and more features to its digital services like - part exchange valuations, finance quotes, finance applications and online reservations.
JLR has tried to keep the online purchase option very similar to the usual buying process, where the customer selects his/her's desired model, picks the engine, trim level and other options, before proceeding to buying options. Customers have the option to choose cash payment, personal contract purchase or hire purchase, in fact, there is also an option to get a valuation for an existing vehicle for exchange. The next process involves drawing the finance application and to put down a deposit. Customers opting for finance plans can see how much extra per month will be added or removed to their plan if they choose to add or remove options, Jaguar Land Rover being the first manufacturer to provide this feature.
The configurator is also linked to Jaguar Land Rover's dealer network, which allows either to choose a brand-new vehicle or browse through the existing stock available the retail outlets. There are also new virtual showrooms with video presentations to showcase all Jaguar and Land Rover models. Phone and video sales appointments are available so that customers can talk directly to specialist consultants to answer questions and discuss specific needs, removing the need to visit a showroom. As for the retailers, they too are offering tailored services for vehicle deliveries in line with the latest government guidance. Many retailer sites have individual handover bays which have been prepared in line with social distancing and hygiene guidelines and parts of the network are offering delivery options.
The carmaker says that based on data gathered during the initial trial period, 3.3 million people have already used the online service. In fact, the very first vehicle ordered through the service was a Range Rover and a higher proportion of buyers were female, compared with traditional retailer sales.