Keeway SR125

Keeway launched the SR125 at a price of Rs 1.19 lakh (ex-showroom, India), the SR125 sits in the 125 cc commuter motorcycle segment and features a retro-inspired design. The SR125 is the brand’s seventh launch for the Indian market in the last 5 months and is the new entry point to the manufacturer’s portfolio. In terms of design, the SR125 pulls off the retro-inspired design with its wire-spoke wheels, dual-purpose tyres, single pod instrument cluster and simplistic round light clusters The single piece ribbed seat, gaiters on the front telescopic fork and twin-shock rear suspension add to the retro inspired design. The focus from the company needs to be on brand-building, so that potential customers recognise the brand in a market which many other alternatives and at affordable price points.