Keeway SR125 vs Keeway Sixties 300i Comparison

Keeway launched the SR125 at a price of Rs 1.19 lakh (ex-showroom, India), the SR125 sits in the 125 cc commuter motorcycle segment and features a retro-inspired design. The SR125 is the brand’s seventh launch for the Indian market in the last 5 months and is the new entry point to the manufacturer’s portfolio. In terms of design, the SR125 pulls off the retro-inspired design with its wire-spoke wheels, dual-purpose tyres, single pod instrument cluster and simplistic round light clusters The single piece ribbed seat, gaiters on the front telescopic fork and twin-shock rear suspension add to the retro inspired design. The focus from the company needs to be on brand-building, so that potential customers recognise the brand in a market which many other alternatives and at affordable price points.

The main strength of the Keeway Sixities 300i is the way it looks; it’s got an attractive neo-retro flavour, and there’s nothing quite like it in the market, and at that price point. It does make a bold statement, and it will appeal to someone looking for a step-up in the scooter segment, price being no constraint. The biggest challenge for the Keeway Sixties 300i will be to find takers at its price tag of Rs. 2.99 lakh (Ex-showroom). Of course, there's nothing to rival it at that displacement, but it will also compete with a lot of performance-oriented motorcycles in a market, where value for money, performance, features and brand are all big considerations for the customer. At that price tag, the Sixties 300i could have had a few more features, and the sum of it all, still makes it lack that premium, aspirational value that could have made all the difference between a good product and a great product.