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Hyundai Plays Top-Down Strategy: New Verna To Be 'Baby Elantra'
Siddharth Vinayak Patankar
Nov 11, 2016, 8:57 PM
Hyundai has cracked the Indian car market and how. But while the no. 2 carmaker has steadily and sometimes sharply grown faster than the market, it has not quite been able to break into Maruti Suzukis market share. The plan to take that on; is by launching a slew of new products and of course introducing group brand Kia to us in the next few months too.
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