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Upcoming Cars

Exclusive: Mahindra Group Working on New Car Brand To Rival Tesla
Siddharth Vinayak Patankar
Sep 21, 2017, 4:44 PM
Pininfarina will become an OEM or manufacturer in the near future when it launches its first product in a few months time. The Italian car design house and coachbuilder - known most famously for its decades-long association with Ferrari. The company was founded in 1930 and is well known for designing some of the iconic Ferrari road models in particular. And now it is making a play for turning from a designer or body specialist to being the builder of cars. The company will launch its range of cars - likely to be exclusively all-electric only models. These will be in the premium segments only, and will essentially be a Tesla rival. And the first car is already under development. India's Mahindra Group acquired Pininfarina in 2015, and its Chairman and Managing Director shared this with me - "We are hoping to build a really high-end, crowd-pleasing Pininfarina electric - that's in the works."
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