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40% Of Our Buyers Do Not Own A Motorcycle: Puneet Sood, Head - Apparel Business, Royal Enfield
car&bike Team
May 30, 2022, 8:38 PM
Royal Enfield's apparel business has grown by double digits in recent years with not just motorcycle owners but non-owners attracted as well. Puneet Sood, Global Head for the apparel business at Royal Enfield, explains what has led to the brand's popularity in this space.
1 Min