Opinion

Preetam Bora

Mar 17, 2023, 3:43 PM

Analysis: Can Vehicle Recalls Adversely Affect Brand Image?

Some Indian automobile manufacturers, including both carmakers and two-wheeler manufacturers, seem reluctant to use the term “recall” or issue voluntary recalls on defects and issues affecting safety. Has the Indian auto market not matured enough to issue pro-active voluntary recalls?

8 Min

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  Preetam Bora | Jul 22, 2022

  Analysis: Will The Yamaha RX100 Make A Comeback?

  Media reports quoting Yamaha Motor India's Chairman Eishin Chihana point to the possibility of the Yamaha RX100 making a comeback. But it's still a possibility, not a certainty.

  4 mins read
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  Preetam Bora | Jul 21, 2022

  Modern Classic Motorcycles: New Wave Of British Heavy Metal

  The "new wave of British heavy metal", or NWOBHM, started a musical revolution of sorts in the 1970s. Will British-origin modern classic motorcycles re-create the same wave in the 21st century?

  8 mins read
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  Preetam Bora | Jul 20, 2022

  Opinion: Is There A Bigger Strategy Behind The TVS Ronin?

  Why did TVS Motor Company launch the new Ronin, a "modern retro" motorcycle as the company describes it? We take a look at the possibilities the Ronin opens up for TVS.

  7 mins read
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  Siddharth Vinayak Patankar | Aug 3, 2021

  From The Editor's Desk: Ford Should Stay In India, But For the Right Reasons

  Rumours have been swirling over the past few weeks about Ford Motor Co's departure from India. I believe that is unfounded, and think Ford continues to have a huge opportunity here. And any revival plan should ideally span everything from a new EcoSport to the introduction of the Ford Bronco.

  1 min read