The TVS Jupiter's design is one of the key factors that contribute to its popularity and reliability in the Indian market. The scooter has a modern and sleek design, with a range of attractive color options. The scooter's design is both practical and stylish, making it a popular choice among both male and female riders. Additionally, the TVS Jupiter is known for its reliability and durability, thanks to its robust build quality and use of high-quality components. The scooter is also easy to maintain and service, which adds to its overall appeal. The TVS Jupiter's design, along with its reliability and affordability, has helped it establish itself as one of the top-selling scooters in the Indian market.