Mercedes-Benz India Sees Positive Annual Growth Despite Challenging Situations

Mercedes-Benz India has observed that sales are getting back on the growth trajectory gradually and the festive season is expected to give automakers the much needed shot in the arm.

By Shubham Parashar

1 mins read

Published on November 4, 2020

Highlights

Mercedes-Benz is expecting to record positive sales growth this year.
It has witnessed pick up in demand in the last couple of months.
Demand for AMG models have been picking up as well.

Auto sales have been on the upswing for the last four months. While we still cannot expect any exponential growth this year, thanks to the coronavirus crisis that dampened sales for three months, automakers are expecting sales to be restored and at least inch to breakeven level for the overall year. Even luxury carmakers like Mercedes-Benz India has observed sales getting back on the growth trajectory gradually and the festive season is expected to give automakers the much needed shot in the arm. Also Read: Mercedes-AMG GLC 43 Coupe Launched In India Mercedes-Benz is expecting demand to further improve during festive season. Speaking to Siddharth Vinayak Patankar, Editior-In-Chief, carandbike, on the latest Freewheeling with SVP webisode, Martin Schwenk, Managing Director (MD) and Chief Executive Officer (CEO)- Mercedes-Benz India said, "Overall, I think we're back as a leader brand. Again, we're back in a completely normal year but we have sales that are comparable to what previous years have done. Overall, we are in stable mode now and have a good starting base for next year." Also Read: 2020 Mercedes-AMG GLE 53 4MATIC+ Coupe Review Mercedes-AMG GLC 43 Coupe Launched In India. Now the German carmaker has also started with the local assembly of its performance AMG range in India and that's indeed a bold move especially at a time when many plans have been put off owing to the Coronavirus crisis. In fact, the German brand is confident that AMG models do have a burgeoning market by segment standards in India making them more affordable by way of localisation will help tapping a potential market. "2019 was 50 per cent higher in AMG and obviously this year there are some setback as well, but AMG still is doing better than the normal segment. So performance seems to be a little bit stronger in terms of growth, but honestly the numbers are absolutely much smaller compared to our regular models," Schwenk added. Mercedes-AMG has launched the locally built GLC 43 Coupe in India at Rs. 76.70 lakh, ex-showroom, India.