Car buyers in India have largely preferred to buy a new vehicle during Diwali and Dhanteras, both on the account of auspiciousness and the festive discounts. Keeping the trend alive, this Dhanteras 2020, several automakers saw massive demand from customers and performed bulk deliveries. Right from passenger vehicle manufacturers like Renault and Toyota, to luxury brand like Mercedes-Benz India, automakers have seen substantial growth in retail sales this festive period. And here are all the details.
Renault India has been on the recovery path, led by strong demand for its small hatchback Kwid and the subcompact MPV, Triber. According to sources in the company, Renault India delivered over 3000 cars during Dhanteras and Diwali period alone, which is massive, considering the company's average monthly sales is around 11,000. The sources also add that post-COVID-19, with restrictions easing, the company has substantially grown its presence in India. Currently, Renault holds a market share of 3.2 per cent in 2020, which is a growth of 0.7 percentage points over last year, wherein Renault's market share was 2.5 per cent.
Toyota India's retail sales during Dhanteras increased by 12 per cent in 2020 as compared to the last year. Over the last few months, the Japanese carmaker has witnessed a gradual yet steady recovery, and the carmaker has attributed this demand increase to a few factors like festive offers, pent-up orders and festive demand.
Naveen Soni, Senior Vice President- Sales & Service, Toyota Kirloskar Motors said in a statement, "If we talk about TKM sales & customer orders this festive season, there has been a 10 to 13 per cent increase in order taking this year on Dhanteras when compared to the same period last year. Dhanteras in 2020 has been celebrated over two days in various parts of the country and hence in terms of retail sales (dealer's sale to customers) also, we have witnessed a 12 per cent growth when compared to Dhanteras in 2019. We are hoping that sales in November will be more bullish when compared to October."
In the luxury car segment, Mercedes-Benz India too witnessed substantial demand this festive season. The company delivered over 300 cars across India on the day of Dhanteras and said that the demand this year was at par with last year.
Commenting on the company's festive performance, Martin Schwenk, Managing Director and CEO, Mercedes-Benz India said, "This year's festive season has contributed actively to the recovery in sales which we have been witnessing since Q3. The Dhanteras demand this year has been at similar levels to that of last year, with over 300 cars delivered. This is a very encouraging development for us, as this achievement becomes even more pronounced in the backdrop of the pandemic induced market challenges, that resulted in sales loss for a quarter and also resulting in the non-availability of some of the volume drivers."