Jaguar Land Rover Developing Next Generation Head-Up Display

Jaguar Land Rover is developing next-generation head-up display technology that could beam real-time safety information in front of the driver, and allow passengers to stream 3D movies direct from their seats as part of a shared, autonomous future. The company's engineers are working on a powerful new 3D head-up display to project safety alerts, such as lane departure, hazard detection, sat nav directions, and to reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media - including journey details, points of interest or movies - and optimised for where they are sat.

The research - undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge - is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.

Valerian Meijering, Human Machine Interface & Head-Up Display Researcher for Jaguar Land Rover, said, "Development in virtual and augmented reality is moving really quickly. This consortium takes some of the best technology available and helps us to develop applications suited to the automotive sector. Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody."

The next-generation head-up display research forms part of the development into Jaguar Land Rover's 'Smart Cabin' vision: applying technologies which combine to create a personalised space inside the vehicle for driver and passengers with enhanced safety, entertainment and convenience features as part of an autonomous, shared future.