Tesla Model S Price Drops To $69,420; Will Take On Lucid Air
- The Model S is now available for just $69,420 in the US
- It has stiff competition from the brand new Lucid Air
- The Model S also doesn't get the tax benefit the Lucid Air gets
Tesla's Model S has been the undisputed king of the electric car, but in the recent past, its supremacy has been challenged by the Lucid Air which was launched in September. After announcing a series of discounts, Elon Musk tweeted the latest price revision of $69,420. "The gauntlet has been thrown down! The prophecy will be fulfilled," Musk wrote in a tweet announcing the price change," tweeted the billionaire and founder of Tesla.
undefinedThe gauntlet has been thrown down!
— Elon Musk (@elonmusk) October 14, 2020
The prophecy will be fulfilled.
Model S price changes to $69,420 tonight!
The Model S is one of Tesla's oldest models which has been in the market since 2012, but Tesla has been relentlessly updating the car. Tesla's own Model 3 in recent times has given stiff competition to the Model S, and the circle perhaps has been complete with the entry of new electric startup Lucid Motors.
Lucid Air represents a real threat to the Tesla Model S
The Lucid Air starts at $69,900 while offering a car that's faster and more futuristic in design. Tesla probably wants to undercut its latest rival. This also comes after Tesla owners lost a $7,500 US tax credit for that was eligible for the company's cars. Tesla has issued three discounts on the Model S but the competition is stiffer than ever now. Lucid Air doesn't only offer a better package on paper but also out does the Model S in range by a four miles.
In May, the price of the Model S was reduced to $74,990 from $79,990 and then recently it was decreased again to $71,990. Now, it is below the $70,000 mark. It also faces incoming competition from Mercedes-Benz EQC which will cost upwards of $100,000. Tesla also dropped the price of performance variant of the Model S to $91,990 from $94,990.
Related News
Popular Tesla Models
Latest Cars
Upcoming Cars
Trending News
1 min readTriumph Tracker 400: In Pictures
1 min readTriumph Tracker 400 Unveiled in UK
Latest News
Janak Sorap | Dec 17, 2025Triumph Tracker 400: In PicturesTriumph has unveiled the new Tracker 400 based on the Speed 400. Here’s a quick look at the motorcycle in pictures.1 min read
Jaiveer Mehra | Dec 17, 2025Tata Sierra Smart Plus Revealed In Official Pictures: What Do You Get For Rs 11.49 Lakh?While nearly everyone has seen the Sierra in pictures and many in person at dealerships, you’ll likely only have seen the top models. But what is the base variant like?2 mins read
car&bike Team | Dec 17, 20252025 Ducati Panigale V2, Streetfighter V2 Recalled In The USThe recall states that two ABS fuses may have been inadvertently fitted in the wrong positions during wiring assembly and could increase the risk of a crash.3 mins read
Jafar Rizvi | Dec 17, 2025Updated Bajaj Pulsar 220F Does Not Get Dual-Channel ABS; Company Issues ClarificationBajaj Auto has confirmed that the updated Pulsar 220F does not feature dual-channel ABS, contradicting earlier reports.1 min read
Janak Sorap | Dec 16, 2025Triumph Tracker 400 Unveiled in UKBased on the Speed 400’s platform with the tune from the Thruxton 400.1 min read
car&bike Team | Dec 16, 2025Kawasaki Versys-X 300 Offered With Rs 25,000 DiscountAfter the discount, the entry-level Kawasaki Adventurer tourer is priced at Rs 3.24 lakh (ex-showroom).3 mins read
Janak Sorap | Dec 11, 2025Harley-Davidson X440 T First Ride Review: Smarter and SharperHarley-Davidson has taken the X440 and given it a more focused and engaging twist. The result is the X440 T—essentially the same platform but updated in areas that give the motorcycle more appeal and riders more thrill.5 mins read
Shams Raza Naqvi | Dec 10, 20252025 Mini Cooper Convertible Review: More Colour On Indian RoadsThe updated Mini Cooper Convertible is set to be launched in the Indian market in the next few days. We drive it around Jaisalmer for a quick review.1 min read
Bilal Firfiray | Dec 8, 2025Tata Sierra Review: India’s New Favourite?Marking its return after a few decades, the reborn Sierra has made everyone sit up and take notice. But is it worth the hype?10 mins read
Girish Karkera | Dec 4, 20252026 Honda Prelude First Drive: Domesticated Civic Type RA sporty-looking coupe built to give customers a taste of performance but not at the expense of everyday practicality.5 mins read
Seshan Vijayraghvan | Nov 29, 2025Mahindra XEV 9S First Drive Review: Big Electric SUV, Bigger ExpectationsThe XEV 9S lands at a time when the EV crowd is growing fast. It’s a big, born-electric, three-row SUV that starts under 20 lakh. It sits close to the XUV700 in size, but the brief is very different. Here’s what it’s like on the road.11 mins read