The world's largest gathering of BMW motorcycles will be held in Berlin, Germany for the 2021 edition of BMW Motorrad Days. The event, first held in 2001, will be held in the place where BMW motorcycles have been built for more than five decades. For the past 18 years, BMW has celebrated the Motorrad Days event just outside Munich, at Garmisch-Partenkirchen. The small ski resort town provided a rugged setting for the yearly celebration and gathering of BMW Motorrad fans from around the world.
With the German brand looking to the future, BMW Motorrad Days will shift to Berlin in 2021. While Munich serves as the company's headquarters, Berlin is where Beemers have been built for over 50 years. Along with being a manufacturing hub, Berlin is also Germany's most populous city and boasts a thriving urban environment. BMW hopes the move will be in line with the brand's future journey, and will set the stage of urban mobility and zero emissions line-up it's working on.
"The BMW Motorrad Days in Garmisch-Partenkirchen has been a genuine success story - an event that has attracted tens of thousands of visitors every year and was founded on excellent cooperation with the municipality of Garmisch-Partenkirchen," said Dr. Markus Schramm, Head of BMW Motorrad.
"We believe Berlin is the perfect place for the BMW Motorrad Days 2021. As an international city offering a rich cultural experience, a wide range of excursions in the surrounding area and a unique lifestyle, the capital of Germany has everything it takes to make the BMW Motorrad Days even more diverse and attractive in the coming year," added Schramm.
The BMW Motorrad Days is one of the largest and most important customer events of the BMW Group. The event regularly garners attendance of over 40,000 visitors from all over the world.