Bridgestone Launches Fuel-Efficient Tyres in India

According to Bridgestone, independent testing has demonstrated that Ecopia EP150 and EP850 provides 7% and 10% better fuel efficiency respectively, when compared to conventional tyres. Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, "Bridgestone's Environmental Mission Statement of "To help ensure a healthy environment for current and future generations" is the driving force behind our launch of Ecopia in India. Through Ecopia's fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel-savings. Apart from increased fuel-efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance."

According to the company as of April 2015, more than 10 million Ecopia tyres have been sold in the Asia Pacific region. The Ecopia tyres are available in 26 sizes initially, ranging from 13" to 18" rim diameters, and is designed to fit many popular compact vehicles. Ecopia EP150 caters to small and mid-size sedans, while Ecopia EP850 caters to SUVs.

The Ecopia tyre line also moves Bridgestone closer to its long-term environmental vision of achieving a 50 percent reduction in CO2 emissions by the year 2050 and beyond.