Despite its relatively low profile in the Indian context, China’s Build Your Dreams quietly grew to become the market leader in the Rs 30 lakh - 70 lakh battery electric vehicle market in India last year
Now the MG Hector’s prices start at Rs. 13.99 lakh. Additionally, MG has also introduced two new variants of the Hector – Shine Pro and Select Pro, priced at Rs. 16 lakh and Rs. 17.30 lakh (all ex-showroom, India) respectively.
China’s Build Your Dreams appears to have benefited from positive word-of-mouth marketing in the Indian market, as the brand saw overall volumes grow more than five-fold in 2023.
In February 2024, Maruti Suzuki's total sales stood at 197,471 units, a growth of around 15 per cent, compared to 172,321 vehicles sold in the same month last year.
