carandbike logo

Harley-Davidson Likely To Streamline New Model Strategy; Future Models Could Be Shelved

The Coronavirus pandemic hit Harley-Davidson bad and the company is looking to make its operations profitable and efficient. Under the 'Rewire' plan, Harley-Davidson could streamline its new model strategy and cut up to 30 per cent of its new, planned models.

Harley-Davidson Likely To Streamline New Model Strategy; Future Models Could Be Shelved expand View Photos

Highlights

  • Up to 30 per cent of new Harley models could be shelved
  • Harley-Davidson to introduce 'HardWire' plan later this year
  • Company to focus on core products and high potential markets

Harley-Davidson is one of the many automotive manufacturers who are reeling under the ill-effects of the Coronavirus pandemic and a long-lingering economic slowdown before the pandemic arrived. It was in May 2020 that the company announced its 'Rewire' plan where it planned on focussing on higher profit models and cut down on a new model line-up under the 'More Roads To Harley-Davidson' plan, that was put forth by former CEO Matt Levatich. In fact, the new president and CEO, Jochen Zeitz, who joined office in March 2020, said that up to 30 per cent of new models could be axed.

Also Read: Harley-Davidson To Re-think New Model Offensive

mjpvcc3o

(The QJMotor 350 will also spawn a new Benelli model, and quite possibly the Harley-Davidson HD350)

The initial plan of the company had new models like the Pan America ADV, and the Bronx, which is a streetfighter and even a faired motorcycle. Plus, the company is ready to bring in a new small volumes motorcycle for Asia, which is based on QJ Motor's Qianjang 350, getting a 338 cc parallel-twin motor. The Pan America ADV will be launched in USA in Q1 2021 and we expect the Bronx to be launched later next year as well. Future models may be shelved in a bid to reduce cost and focus on products which really sell.

Also Read: Qianjiang QJ350 Could Be The Harley-Davidson 350

5pdbng1o

(The Harley-Davidson Pan America will be launched in USA in Q1 2021)

Other steps to control costs and bring in profits in the Rewire plan include exiting certain markets which do not support continued investment in terms of volumes and profitability. Harley has identified 50 markets across the globe with 'high potential' along with other few other traditionally strong market where it would like to focus. The company is also streamlining dealerships operations so that inventory is kept at an optimum level and dealerships reduce cost on discounts and such. In India, Harley is still one of the highest-selling premium bike manufacturers and has a strongly established presence with regards to its HOG (Harley Owners Group) community. The company also has a facility at Bawal, Haryana for manufacturing its 'Street' range of motorcycles along with a few CKD models.

0 Comments

Harley-Davidson will shed more light on this when the company outlines its new 'HardWire' plan towards the end of this year. The Harley-Davidson HardWire is a 5 year plan and will go into force 2021 onwards.

For the latest auto news and reviews, follow carandbike.com on Twitter, Facebook, and subscribe to our YouTube channel.

You might be interested in

Research on Harley-Davidson Bikes

  • Ba Boy Stand
    Ba Boy Stand
  • Bat Boy Side Look
    Bat Boy Side Look
  • Fat Boyengine
    Fat Boyengine
  • 1
    1
  • 2
    2
  • 3
    3
  • Street Bob Console Meter
    Street Bob Console Meter
  • Street Bob
    Street Bob
  • Street Bob1
    Street Bob1
  • Iron 883 Seating
    Iron 883 Seating
  • Iron 883 Tank
    Iron 883 Tank
  • Iron 883 Exhauct
    Iron 883 Exhauct
  • 1
    1
  • 10
    10
  • 2
    2
  • 1
    1
  • 2
    2
  • 3
    3
  • Harley Davidson Softail Low Engine
    Harley Davidson Softail Low Engine
  • Harley Davidson Softail Low Seating
    Harley Davidson Softail Low Seating
  • Harley Davidson Softail Low Tank
    Harley Davidson Softail Low Tank
  • Street Glide Special Headlight Doom
    Street Glide Special Headlight Doom
  • Street Glide Special Speedometer
    Street Glide Special Speedometer
  • Street Glide Special Tail
    Street Glide Special Tail
  • Harley Davidson Forty Eight Engine
    Harley Davidson Forty Eight Engine
  • Harley Davidson Forty Eight Tankview
    Harley Davidson Forty Eight Tankview
  • Harley Davidson Forty Eight
    Harley Davidson Forty Eight
  • Harley Davidson Street Rod Side View
    Harley Davidson Street Rod Side View
  • Harley Davidson Street Rod Runing
    Harley Davidson Street Rod Runing
  • Harley Davidson Street Rod
    Harley Davidson Street Rod
Be the first one to comment
Thanks for the comments.