How DE-CIX Enables Connected Car Experiences For Automakers

- The connected car experiences are dependent on internet exchanges
- DE-CIX is the biggest internet exchange in India
- It has partnerships with Tata Motors and Microsoft Azure in India
These days almost every new car that is launched touts some element of car to cloud communications. Almost every new car is a connected car. These days vehicles also come with virtual assistants to have better natural language experiences, so that the driver can pay attention to the road and they have a plethora of sensors. To enable all of these experiences the vehicle has to be connected to a data centre over a wireless, mobile network. But there is an intermediary called an internet exchange that sits between the data centre and the car and the network called an internet exchange which enables many of these experiences seamlessly. DE-CIX is one of the foremost players in this domain. In an interview with carandbike.com Ivo Ivanov the CEO of DE-CIX explains how an Internet exchange enhances the connected experience. DE-CIX now operates in over 30 markets and is the largest player of its kind in India.
"If we now think about the role of an Internet exchange in this dimension, first of all the Internet exchange delivers a direct and very fast interconnection between different networks, very fast and very secure," Ivanov revealed.
"Why? Because the Internet exchange - such as DE-CIX in India - manages platforms that allow the connection of hundreds, thousands of networks into a common ecosystem where they can directly exchange data to each other without third parties involved between. This tells us already that this kind of interconnection of traffic of course increases the security because there is no third party involved. The direct connection is the more secure, but it's also fastest one," Ivanov explains.

Ivanov is the CEO of DE-CIX
Ivanov says that 70 per cent of the data that flows in and out of the car is not real-time data. But the remaining 30 per cent includes largely car to cloud communications, and then the remaining is a mix of car to car communications and car to environment communications.
"That means that car to the sensors on the street, on crossroads, on the highway, etc. This is 30 per cent of total data, which is extremely real-time-related. This 30 per cent of data is so crucial. The performance there is so essential. Let's give you a couple of examples: an infotainment system in the car, for private or business reasons, which includes a real TV streaming, for reasons, real music in high def streaming, online gaming in the car where the kids in the back seat can be entertained properly. Or for business: a Teams call using Microsoft 365 in real-time," says Ivanov.
Ivanov believes that the internet exchange provides the lowest latency because of the direct interconnect between the outbound network and the network at the user's end. In the case of the car, the car's network is the user's network.
Security is another aspect where the internet exchange helps. "The first one is that data, the identity of the driver can be hijacked over IP hijacking etc., so the entity of a driver can be stolen, can be misused in various ways. This is 1 extremely unfortunate scenario. And the second which is even harder: It's that criminals can get control over the car IP-wise and even try to use the car as a weapon for terrorist attacks etc," he added.
The internet exchange helps avoid third parties and there is a very direct and secure path for the data to flow to the car. It helps avoid DDoS attacks, IP hijacking, and all kinds of other issues while enhancing the performance at the same time. Ivanov cites the example of the DE-CIX Mumbai exchange which is the largest one in India.
"We have created the concept of a closed user group where an automotive company can create on the DE-CIX platforms a closed user group for all the networks which wanna deliver data into the car and get data out of the car, where the owner of this virtual, very secure and private interconnection environment is the car network itself, the car manufacturer," he adds.
DE-CIX also has partnerships in India with Tata Motors and Microsoft Azure. It is even working on collaborations for low earth orbit (LEO) satellites like the SpaceX Starlink. In India of course, there is no Starlink but DE-CIX is working on collaborations. "DE-CIX has established the Space Interconnection Program, you can find it on the landing page called space-ix.net, where we have created special connectivity solutions for LEO satellite operators," he concluded.
Latest News
car&bike Team | May 12, 2026Honda Air Blade Design Patented In IndiaThe Air Blade is a sporty maxi-scooter sold overseas with 125cc and 160cc engine options.1 min read
car&bike Team | May 12, 2026BMW Motorrad CEO Teases New R20 CruiserMarkus Flasch, the global CEO of BMW Motorrad, has teased what appears to be almost production-ready units of the new BMW R20.1 min read
car&bike Team | May 12, 2026BMW F 450 GS Vs Honda NX500 Specifications ComparisonBoth the BMW F 450 GS and the new Honda NX500 now offer automatic clutches – each with slightly different tech. But prices vary on these twin-cylinder ADVs as well.1 min read
Bilal Firfiray | May 12, 2026Lotus Emira With More Power And Less Weight Is On Its WayA more hardcore version of Emira is impending with a more powerful engine, and exotic materials to strip down weight, as the future of Emira remains strong in the portfolio1 min read
Jaiveer Mehra | May 12, 2026Tata Altroz iCNG AMT Launched At Rs 8.70 Lakh; Available In Five TrimsThe Altorz CNG becomes Tata’s fourth model to offer the CNG-AMT powertrain option after the Tiago, Tigor and Punch.2 mins read
car&bike Team | May 12, 2026Honda WN7 Electric Bike Design Patented In IndiaThe Honda WN7 is powered by a 9.3 kWh fixed lithium-ion battery with a claimed range of 130 km on a single charge.1 min read
Preetam Bora | May 11, 20262026 Suzuki Burgman Street 125 Review: What’s Good, What’s Not?The new Suzuki Burgman Street 125 gets refreshed design, minor but meaningful tweaks to the engine, a stiffened chassis, new features and more. But is it worth recommending? Read on, to find out.8 mins read
Bilal Firfiray | May 11, 2026Audi SQ8 Review: The Performance SUV That Actually Makes SenseThe Audi SQ8 has the performance of a V8 seamlessly combined with the everyday luxury and comfort, making it one of the most complete performance SUVs on sale in India today.5 mins read
Jafar Rizvi | May 3, 2026River Indie Gen 3 Long Term Report: 1 Month, 400 km AfterAfter a month and 400 km, the River Indie impresses with its utility-first approach, smooth ride and standout design, despite a few everyday usability compromises.8 mins read
Bilal Firfiray | May 2, 2026Volkswagen Taigun Facelift Review: Still The Driver’s SUV, But Improved!The updated Volkswagen Taigun gets a new 8-speed automatic, a refreshed design, and added features. But does it still deliver the best driving experience in the C-SUV segment?5 mins read
Shams Raza Naqvi | Apr 29, 2026Toyota Innova Hycross Vs Mahindra XEV 9S: Choosing The Right Three Row Family MoverIn a battle of three-row cars the electric Mahindra XEV 9S takes on the Toyota Innova Hycross. Which one ticks more boxes?1 min read




















































































































