How DE-CIX Enables Connected Car Experiences For Automakers

- The connected car experiences are dependent on internet exchanges
- DE-CIX is the biggest internet exchange in India
- It has partnerships with Tata Motors and Microsoft Azure in India
These days almost every new car that is launched touts some element of car to cloud communications. Almost every new car is a connected car. These days vehicles also come with virtual assistants to have better natural language experiences, so that the driver can pay attention to the road and they have a plethora of sensors. To enable all of these experiences the vehicle has to be connected to a data centre over a wireless, mobile network. But there is an intermediary called an internet exchange that sits between the data centre and the car and the network called an internet exchange which enables many of these experiences seamlessly. DE-CIX is one of the foremost players in this domain. In an interview with carandbike.com Ivo Ivanov the CEO of DE-CIX explains how an Internet exchange enhances the connected experience. DE-CIX now operates in over 30 markets and is the largest player of its kind in India.
"If we now think about the role of an Internet exchange in this dimension, first of all the Internet exchange delivers a direct and very fast interconnection between different networks, very fast and very secure," Ivanov revealed.
"Why? Because the Internet exchange - such as DE-CIX in India - manages platforms that allow the connection of hundreds, thousands of networks into a common ecosystem where they can directly exchange data to each other without third parties involved between. This tells us already that this kind of interconnection of traffic of course increases the security because there is no third party involved. The direct connection is the more secure, but it's also fastest one," Ivanov explains.

Ivanov is the CEO of DE-CIX
Ivanov says that 70 per cent of the data that flows in and out of the car is not real-time data. But the remaining 30 per cent includes largely car to cloud communications, and then the remaining is a mix of car to car communications and car to environment communications.
"That means that car to the sensors on the street, on crossroads, on the highway, etc. This is 30 per cent of total data, which is extremely real-time-related. This 30 per cent of data is so crucial. The performance there is so essential. Let's give you a couple of examples: an infotainment system in the car, for private or business reasons, which includes a real TV streaming, for reasons, real music in high def streaming, online gaming in the car where the kids in the back seat can be entertained properly. Or for business: a Teams call using Microsoft 365 in real-time," says Ivanov.
Ivanov believes that the internet exchange provides the lowest latency because of the direct interconnect between the outbound network and the network at the user's end. In the case of the car, the car's network is the user's network.
Security is another aspect where the internet exchange helps. "The first one is that data, the identity of the driver can be hijacked over IP hijacking etc., so the entity of a driver can be stolen, can be misused in various ways. This is 1 extremely unfortunate scenario. And the second which is even harder: It's that criminals can get control over the car IP-wise and even try to use the car as a weapon for terrorist attacks etc," he added.
The internet exchange helps avoid third parties and there is a very direct and secure path for the data to flow to the car. It helps avoid DDoS attacks, IP hijacking, and all kinds of other issues while enhancing the performance at the same time. Ivanov cites the example of the DE-CIX Mumbai exchange which is the largest one in India.
"We have created the concept of a closed user group where an automotive company can create on the DE-CIX platforms a closed user group for all the networks which wanna deliver data into the car and get data out of the car, where the owner of this virtual, very secure and private interconnection environment is the car network itself, the car manufacturer," he adds.
DE-CIX also has partnerships in India with Tata Motors and Microsoft Azure. It is even working on collaborations for low earth orbit (LEO) satellites like the SpaceX Starlink. In India of course, there is no Starlink but DE-CIX is working on collaborations. "DE-CIX has established the Space Interconnection Program, you can find it on the landing page called space-ix.net, where we have created special connectivity solutions for LEO satellite operators," he concluded.
Latest News
car&bike Team | Apr 30, 2026Bajaj Pulsar NS400z Price Slashed By Rs 14,000The updated 349 cc Puslar NS400z is now priced at Rs 1.80 lakh (ex-showroom).1 min read
Jaiveer Mehra | Apr 30, 2026Oben Rorr Evo Launched At Rs 1 LakhIntroductory prices are valid for the first 10,000 units, following which prices will be hiked by Rs 25,000.2 mins read- Bilal Firfiray | Apr 30, 2026Ferrari Purosangue Handling Speciale Revealed With New Active SuspensionFerrari’s first four-door, four-seater gets a special handling package with active suspension to make it more dynamic to drive.1 min read
car&bike Team | Apr 30, 2026Royal Enfield Is Testing E85-Ready Classic 350 - Spy PhotosThe test bike was spied on public roads just days after the Ministry of Road Transport & Highways released a draft notification for E85 and E100 ethanol blending.1 min read
car&bike Team | Apr 30, 20265 New Cars Coming In May 2026: EVs, Hybrids And SUVs To Be LaunchedThe month of May will see a host of new car launches and this will include a couple electric cars as well as SUVs1 min read
Amaan Ahmed | Apr 29, 2026Volkswagen ID.Polo EV Revealed With Up To 208 BHP, 454 KM RangeThe first-ever Polo to be offered with an all-electric powertrain, the ID.Polo is built on Volkswagen's MEB+ architecture.3 mins read
Shams Raza Naqvi | Apr 29, 2026Toyota Innova Hycross Vs Mahindra XEV 9S: Choosing The Right Three Row Family MoverIn a battle of three-row cars the electric Mahindra XEV 9S takes on the Toyota Innova Hycross. Which one ticks more boxes?1 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read
Seshan Vijayraghvan | Apr 23, 2026Vega Bolt Bluetooth Smart Helmet Review: Smart, Simple, And FunctionalThe Vega Bolt Bluetooth Smart Helmet is a practical take on connected riding gear, aimed at commuters and riders who want integrated functionality without the hassle of add-ons.6 mins read
Preetam Bora | Apr 20, 2026Hero Destini 110 Vs TVS Jupiter 110 Comparison ReviewThe Hero Destini 110 and the TVS Jupiter 110 both sit in the same price bracket and target the same buyer. But they take different approaches. Which 110 cc scooter should you buy?9 mins read













































































































