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Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
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Upcoming Launches

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Upcoming Car Launches
  • Mahindra Scorpio X
    Mahindra Scorpio X
    Expected Price
    ₹ 15 - 25 Lakh
    Expected Launch : Oct 31, 2025
  • Hyundai New Venue
    Hyundai New Venue
    Expected Price
    ₹ 8 - 12 Lakh
    Expected Launch : Nov 04, 2025
  • Mahindra BE.05
    Mahindra BE.05
    Expected Price
    ₹ 25 - 30 Lakh
    EvEV
    Expected Launch : Nov 12, 2025
  • Jeep Avenger
    Jeep Avenger
    Expected Price
    ₹ 25 - 30 Lakh
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    Expected Launch : Nov 15, 2025
  • Kia EV4
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    ₹ 15 - 20 Lakh
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    Expected Launch : Nov 18, 2025
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    Benelli 752S
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    ₹ 6 - 7 Lakh
    Expected Launch : Nov 01, 2025
  • TVS Zeppelin
    TVS Zeppelin
    Expected Price
    ₹ 2 - 3.2 Lakh
    EvEV
    Expected Launch : Nov 29, 2025
  • Yamaha YZF MT-07
    Yamaha YZF MT-07
    Expected Price
    ₹ 8.5 - 10 Lakh
    Expected Launch : Nov 30, 2025
  • Yamaha Tenere 700
    Yamaha Tenere 700
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    ₹ 8 - 9 Lakh
    Expected Launch : Dec 06, 2025
  • Triumph Tiger Sport 800
    Triumph Tiger Sport 800
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    ₹ 11.5 - 12 Lakh
    Expected Launch : Dec 15, 2025
  • Zeno Emara ADV
    Zeno Emara ADV
    Expected Price
    ₹ 1.1 - 1.2 Lakh
    EvEV
    Expected Launch : Jan 30, 2026
  • Hero Xpulse 421
    Hero Xpulse 421
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    ₹ 2.9 - 4 Lakh
    Expected Launch : Mar 21, 2026
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    Royal Enfield Bullet 650 Twin
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    Expected Launch : Aug 26, 2026
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    Expected Launch : Aug 31, 2026
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    Expected Launch : Nov 04, 2026
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    Royal Enfield E Himalayan
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    ₹ 7.2 - 7.9 Lakh
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    Expected Launch : Dec 01, 2026
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    Royal Enfield Flying Flea S6 Scrambler
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    ₹ 3 - 4 Lakh
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    Expected Launch : Nov 21, 2027
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Technology

Michelin's 4R Strategy Encourages Use of Tyres in Eco-Friendly Demeanor
Vikas Yogi
Aug 19, 2014, 12:37 AM
Michelin's 4R Strategy Encourages Use of Tyres in Eco-Friendly Demeanor
The 4R strategy signifies company's objective to deal with issues such as Eco-friendliness, safety and cleanliness.
1 Min
  • Ford SYNC Infotainment System at Work in EcoSport and Fiesta
    Vikas Yogi | Jul 30, 2014
    Ford SYNC Infotainment System at Work in EcoSport and Fiesta
    'A few words. Lots of action'- that's the Ford SYNC for you - an in-car communication and entertainment technology that facilitates navigation, hands-free calling and music entertainment on the go.
    1 min read
  • Volvo Previews Safety Equipment of the New XC90
    Ameya Naik | Jul 22, 2014
    Volvo Previews Safety Equipment of the New XC90
    Volvo is set to launch the all-new XC90 next month, and has been teasing the world about the car's features for some time. This time, Volvo has revealed extensive details about the numerous safety features incorporated in the new car.
    1 min read
  • Blaupunkt Sets up its First Brand Shop in India
    NDTV Auto Team | Jul 17, 2014
    Blaupunkt Sets up its First Brand Shop in India
    Blaupunkt launched its first brand shop in India in Kochi. The first exclusive brand shop will provide a platform for Blaupunkt to display their entire product portfolio. This step also forms part of the companies' retail expansion strategy, to scale up its distribution and reach across India.
    1 min read
  • JLR Reveals Details About Jaguar XE's Engine
    Kritika Sethi | Jul 11, 2014
    JLR Reveals Details About Jaguar XE's Engine
    Jaguar Land Rover officially announced its new family of engines - Ingenium - when it unveiled the 2.0-litre version in the Jaguar XE concept at the 2014 Geneva Motor Show. However, it had refrained from giving out much detail about it back then.
    1 min read
  • Indian Students Build A Solar Car for International Competition
    Vikas Yogi | Jul 9, 2014
    Indian Students Build A Solar Car for International Competition
    SolarMobil, a team of 27 enthusiastic engineers, have built a two-seater solar car that can cruise up to 120Km/h. The team will represent India at the 2014 South African Solar Challenge (SASOL14).
    1 min read
  • Bentley and Vertu to Produce Luxury Smartphones
    Ameya Naik | Jul 8, 2014
    Bentley and Vertu to Produce Luxury Smartphones
    Bentley and Vertu have announced their plans to produce a series of luxury smartphones. The first phone will be released in October, which will be followed by four more models. All the models will feature authentic and iconic Bentley design elements.
    1 min read
  • Blaupunkt Launches the Las Vegas 530 Multimedia System
    Ameya Naik | Jun 26, 2014
    Blaupunkt Launches the Las Vegas 530 Multimedia System
    Blaupunkt launched the Las Vegas 530 - a double din multimedia system in India and has priced the product at Rs. 23,990. The arrival of the Las Vegas 530 comes soon after the company launched the San Diego 530
    1 min read
  • Harley-Davidson India's Mobile App for its Owners
    Vikas Yogi | Jun 20, 2014
    Harley-Davidson India's Mobile App for its Owners
    With this application, customers can also stay connected with their H.O.G Chapters, follow events, share experiences, receive latest information about their motorcycle, access road side assistance and information on new products from the company.
    1 min read
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    ₹ 2.87 Lakh
    EMI starts at
    ₹ 9,478

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