Triumph Revives Heritage Logo For Its Modern Classic Range

If you plan on purchasing a modern classic Triumph, now would be a good time, as the company has announced a new ‘Modern Classic Icons Edition’ featuring the Triumph heritage logo dating back to 1907. The heritage logo is limited to only seven models in the brand’s modern classic range including the Bonneville T100 and T120, Scrambler 900, 1200X and 1200 XE, and the Bobber and Speedmaster models. Furthermore, the heritage logo edition will be limited to only the 2025 year models.

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The original Triumph logo dates back to 1902 as a heraldic shield that displayed the company's name, "Triumph Cycle Co. Ltd," along with its birthplace, Coventry, the emblem was replaced in 1907 with a new script logo, the iconic Triumph wordmark. Although this script was used for only seven years, it has remained a timeless design, inspiring countless custom designs. Since then, the logo hasn’t been seen officially on a Triumph fuel tank for more than 100 years.

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While all seven motorcycles remain mechanically the same, each model features a striking two-tone split of Sapphire Black and Aluminium Silver, with side panels colour-matched to the fuel tanks. The lines are accentuated with hand-painted coach-lining in black or gold, emphasising the distinctive colour divisions. With the gold Triumph script logo and exclusive Icon Edition graphics on the tanks and side panels, these limited editions definitely carry a sense of uniqueness over the standard models.

Commenting on the announcement, Triumph Motorcycles’ Chief Commercial Officer Paul Stroud said, ‘The Triumph Modern Classics have an enduring reputation for original style, high quality, premium finish and modern performance. It is this authenticity, coupled with the heritage and passion encapsulated in the 1907 logo, that will have broad appeal with both younger and older riders. With striking new paint schemes, bespoke graphics, and custom logos, the Icon Editions perfectly blend heritage, style and contemporary capability, perfect for those riders who appreciate classic style, but value modern performance.’