logo
New Delhi
New Cars
New Bikes
Used Cars
Go Green with EV
News & Reviews
Trending on c&b
Sell Your Car
Scrap Your Car
Pre-Delivery Inspection

Registered Office

ADDRESS
Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
CONTACT
+91 9606045096
EMAIL
contact@carandbike.com

Who We Are

About UsMerger Scheme CopyNCLT OrderInvestor RelationsTerms and ConditionsPrivacy Policy

Follow Us On

car&bike Youtubecar&bike Twittercar&bike Facebookcar&bike LinkedIn
© Mahindra First Choice Wheels Limited 2025. All rights reserved.

Our Offerings

  • New Cars
  • New Bikes
  • Electric Cars
  • Electric Bikes & Scooters
  • Used Cars
  • Compare Cars
  • Compare Bikes
  • Sell Car
  • Scrap Car
  • Pre Delivery Car Inspection

News & Reviews

  • Latest News
  • Car News
  • Bike News
  • car&bike Reviews
  • Car Reviews
  • Bike Reviews
  • Videos
  • Knowledge Center

Popular Car Brands

  • Maruti Suzuki
  • Tata
  • Hyundai
  • Honda
  • Mahindra
  • Kia
  • BMW
  • Volkswagen
  • Mercedes
  • Land Rover

Popular Car Models

  • Mahindra Thar
  • Kia Seltos
  • Land Rover Defender
  • Hyundai Exter
  • Grand Vitara
  • Toyota Innova Crysta
  • Kia Sonet
  • Range Rover
  • Toyota Fortuner
  • Maruti Suzuki Dzire

Popular Bike Brands

  • Royal Enfield
  • Hero
  • Yamaha
  • BMW Bikes
  • Jawa
  • Honda
  • Bajaj
  • Ola Electric Bikes
  • KTM
  • Harley Davidson

Popular Bike Models

  • Yamaha MT 15
  • Classic 350
  • Royal Enfield Hunter 350
  • Continental GT 650
  • Bajaj Pulsar 150
  • Hunter 350
  • Honda SP 125
  • Bullet 350
  • YZF R15 V4.0
  • Bajaj Pulsar 125
  • Latest News
  • Latest Reviews
  • Car News
  • Bike News
  • Car Reviews
  • Motorsport
  • Bike Reviews
  • Electric

Uber Sells Its Controversial Self Driving Unit To Aurora For $4 Billion 

Aurora is a self-driving start-up which was founded by Chris Urmson who was the lead of Google's self-driving car project which turned into Waymo.
Sahil Gupta
Sahil Gupta
1 min read
2020-12-08 15:48:25
Follow us on
Uber Sells Its Controversial Self Driving Unit To Aurora For $4 Billion 
Key Highlights
  • Uber has sold its ATG group to Aurora for $4 billion
  • The self driving car startup is now valued at $10 billion
  • Uber will invest $400 million in it and also will retain a 26% stake

Uber's self-driving car unit which incorporated Otto, the self-driving trucking start-up founded by Waymo's co-founder Anthony Levandowski was at the heart of its feud with Alphabet. It was also a long term project for Uber founder Travis Kalanick. Uber now, has sold its Advanced Technology Group to self-driving start-up Aurora for $4 billion.

Uber's deal with Aurora values the start-up at $10 billion but it also comes with a few riders. Uber makes an investment of $400 million into the start-up, it gets a 26 per cent stake in the company and its CEO Dara Khosrowshahi gets a seat on its board. This deal entails Aurora taking over Uber's self-driving project in its entirety and continuing that work, presumably with Uber being one of the prime customers for the technology.

dara khosrowshahi bloomberg

Khosrowashahi has been trimming Uber's belly, this includes the sale of Uber Eats in India

This is neat inflation of the valuation of Aurora which was previously valued at $7.25 billion over 20 months ago with counting the likes of SoftBank, Denso and Toyota as its investors. It is also backed by Amazon, Hyundai and venture capital biggies like Sequoia and Greylock. Suffice to say, it has a hefty tailwind behind it.

Aurora notably is also a self-driving start-up which was founded by Chris Urmson who was also the leader of Google's self-driving car project which turned into Waymo. He was, ironically, Levandowski's boss. He exited Google in an amicable way, unlike Levandowski who left disgruntled as Urmson was made the head of the project.

Aurora was founded in 2017 after he left Google along with Sterling Anderson, the former director of Tesla's Autopilot technology and Drew Bagnell who led Uber's autonomy and perception tech before the arrival of Levandowski.

"With the addition of ATG, Aurora will have an incredibly strong team and technology, a clear path to several markets, and the resources to deliver," Chris Urmson, co-founder and CEO of Aurora, said in a statement. "Simply put, Aurora will be the company best positioned to deliver the self-driving products necessary to make transportation and logistics safer, more accessible, and less expensive."

"Few technologies hold as much promise to improve people's lives with safe, accessible, and environmentally friendly transportation as self-driving vehicles," said Khosrowshahi in a statement. "For the last five years, our phenomenal team at ATG has been at the forefront of this effort-and in joining forces with Aurora, they are now in pole position to deliver on that promise even faster."

google self driving cars reuters

Aurora was founded by Chris Urmson who led Google's self-driving car project

This marks an end to the contentious and safety riddled self-driving project that Uber pursued since 2015. Levandowski and the Otto acquisition trigged arbitration requests from Google for Levandowski and Lior Ron which were denied. By 2017, Waymo had filed a case against Uber for trade secret theft and patent infringement, but this case was settled by 2018 when Khosrowshahi was in-charge.

Despite the lawsuit, Uber pursued the technology. It even wanted to pursue it after the settlement but when one of its test cars with a driver behind it struck and killed a pedestrian, it caused Uber to stop all testing. By 2019, the unit was spun off after getting $1 billion in funding from Toyota, Denso and the Vision Fund by SoftBank.

Despite this, the Uber ATG group was losing money. In November, the ATG group and other technologies unit which includes Uber Elevate lost $303 million in nine months with the quarter ending September 30, 2020. In its S1 document, it further revealed that $457 million of R&D expense was incurred by the ATG and other technologies group. This was happening at a time where Uber's core ride-hailing business was ravaged by the pandemic.

While all this has happened, Anthony Levandowski, whose start-up was a strategic acquisition for Uber's self-driving overtures for Uber founder and former CEO Travis Kalanick finds himself in jail for 18 months after pleading guilty for theft of trade secrets. In a way, the saga comes a full circle.

# Self Driving Cars# Uber# Chris Urmson# Waymo# Anthony Levandowski# Aurora# Uber ATG# Electric Mobility# Technology

Related News

Waymo Updates Fleet-Wide Software In US To Address Potential Collision Concerns
2 mins read
Waymo Updates Fleet-Wide Software In US To Address Potential Collision Concerns
Uber Eats, Gogoro Enter Partnership To Electrify Delivery Fleet In Taiwan
1 min read
Uber Eats, Gogoro Enter Partnership To Electrify Delivery Fleet In Taiwan
Uber Unveils 'Uber Camper' For India VS Pakistan Clash At ICC World Cup 2023
1 min read
Uber Unveils 'Uber Camper' For India VS Pakistan Clash At ICC World Cup 2023
Uber Appoints Arnab Kumar As Director Of Business Development For India And South Asia
1 min read
Uber Appoints Arnab Kumar As Director Of Business Development For India And South Asia
Uber Launches EV Cab Services At Mumbai International Airport
1 min read
Uber Launches EV Cab Services At Mumbai International Airport

Latest Cars

  • Skoda Octavia RS
    Skoda
    Octavia RS
    Ex-showroom Price
    ₹ 49.99 Lakh
  • Maserati MCPura
    Maserati
    MCPura
    Ex-showroom Price
    ₹ 4.12 - 5.12 Crore
  • Mahindra Bolero Neo
    Mahindra
    Bolero Neo
    Ex-showroom Price
    ₹ 8.49 - 9.99 Lakh
  • Mahindra Bolero
    Mahindra
    Bolero
    Ex-showroom Price
    ₹ 7.99 - 9.69 Lakh
  • Mahindra Thar
    Mahindra
    Thar
    Ex-showroom Price
    ₹ 9.99 - 16.99 Lakh
  • Citroen Aircross X
    Citroen
    Aircross X
    Ex-showroom Price
    ₹ 8.29 - 13.69 Lakh
  • Maruti Suzuki Victoris
    Maruti Suzuki
    Victoris
    Ex-showroom Price
    ₹ 11.93 - 23.19 Lakh
  • VinFast VF7
    VinFast
    VF7
    Ex-showroom Price
    ₹ 24.23 - 29.57 Lakh
  • VinFast VF6
    VinFast
    VF6
    Ex-showroom Price
    ₹ 19.13 - 21.22 Lakh
  • Citroen Basalt X
    Citroen
    Basalt X
    Ex-showroom Price
    ₹ 7.95 - 13.11 Lakh
Explore Other Topics
Trending NewsCar NewsElectric Car NewsBike NewsComparisonsMotorsportsUpcoming Car News

Trending News

  • Jeep Meridian: Your Most Asked Questions, Answered!
    4 mins read
    Jeep Meridian: Your Most Asked Questions, Answered!
  • TVS Apache RTX Accessories Worth Rs 44,000 Officially Listed
    1 min read
    TVS Apache RTX Accessories Worth Rs 44,000 Officially Listed
  • 2025 India Bike Week Dates Revised
    1 min read
    2025 India Bike Week Dates Revised
  • Toyota Land Cruiser FJ Unveiled: 'Baby LC' 4x4 Is Smaller Than A Fortuner
    4 mins read
    Toyota Land Cruiser FJ Unveiled: 'Baby LC' 4x4 Is Smaller Than A Fortuner
  • India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
    2 mins read
    India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
  • New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
    2 mins read
    New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
  • Mahindra Scorpio-N Facelift Spied Testing
    1 min read
    Mahindra Scorpio-N Facelift Spied Testing
  • Ferrari SC40 One-Off Supercar Unveiled As Tribute To Iconic F40
    1 min read
    Ferrari SC40 One-Off Supercar Unveiled As Tribute To Iconic F40
  • TVS Apache RTX vs KTM 250 Adventure vs Suzuki V-Strom SX: Specifications, Features, Prices Compared
    5 mins read
    TVS Apache RTX vs KTM 250 Adventure vs Suzuki V-Strom SX: Specifications, Features, Prices Compared

Latest News

  • NewsNews
  • Expert ReviewExpert Review
View All
  • Jeep Meridian: Your Most Asked Questions, Answered!
    Girish Karkera | Oct 21, 2025
    Jeep Meridian: Your Most Asked Questions, Answered!
    The internet has been asking questions about Jeep’s midsize three-row SUV that competes with the Toyota Fortuner. We answer the top four most searched queries on Google.
    4 mins
  • TVS Apache RTX Accessories Worth Rs 44,000 Officially Listed
    car&bike Team | Oct 21, 2025
    TVS Apache RTX Accessories Worth Rs 44,000 Officially Listed
    The brand is offering GIVI side panniers and top box, front beak, tank guard and more.
    1 min
  • 2025 India Bike Week Dates Revised
    car&bike Team | Oct 21, 2025
    2025 India Bike Week Dates Revised
    The 12th edition of the India Bike Week has been postponed by a week.
    1 min
  • Toyota Land Cruiser FJ Unveiled: 'Baby LC' 4x4 Is Smaller Than A Fortuner
    Amaan Ahmed | Oct 21, 2025
    Toyota Land Cruiser FJ Unveiled: 'Baby LC' 4x4 Is Smaller Than A Fortuner
    The most compact model in the present-day Land Cruiser family, the FJ will make its public debut at the upcoming Japan Mobility Show.
    4 mins
  • India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
    Bilal Firfiray | Oct 20, 2025
    India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
    Set to arrive in India next year, the new-gen Audi Q3 has managed to score a full five stars in the European NCAP crash tests.
    2 mins
  • New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
    car&bike Team | Oct 20, 2025
    New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
    The N-Line gets sportier design updates replete with new bumpers, twin-tip exhaust, sportier alloys and a roof spoiler.
    2 mins
  • TVS Apache RTX First Ride Review: Tech-Packed & Adventure Ready
    Preetam Bora | Oct 19, 2025
    TVS Apache RTX First Ride Review: Tech-Packed & Adventure Ready
    TVS enters the growing adventure touring segment with the new Apache RTX with an attractive starting price of ₹ 1.99 Lakh (Ex-showroom). Is it worth considering? Read on, to find out.
    8 mins
  • Eurogrip Tread Talks 2025: Tyre Tales
    Janak Sorap | Oct 17, 2025
    Eurogrip Tread Talks 2025: Tyre Tales
    A factory tour on what goes into making two-wheeler tyres at Eurogrip’s Madurai plant, followed by a scenic ride to Kodaikanal.
    4 mins
  • Royal Enfield Guerrilla 450 Vs Bajaj Dominar 400 Comparison Review
    Preetam Bora | Oct 10, 2025
    Royal Enfield Guerrilla 450 Vs Bajaj Dominar 400 Comparison Review
    Roadster or sport tourer? And to answer that question we have the Royal Enfield Guerrilla 450 in a head-to-head comparison with the 2025 Bajaj Dominar 400.
    1 min
  • Tata Harrier EV Road Test: Big, Bold, and Brilliantly Electric
    Bilal Firfiray | Oct 8, 2025
    Tata Harrier EV Road Test: Big, Bold, and Brilliantly Electric
    We test the new Tata Harrier EV to find out how far it can really go. Real-world range, driving impressions, features, verdict, and everything else. We got you covered.
    5 mins
  • Porsche Macan EV Review: Sharper, Faster, More Serious
    Bilal Firfiray | Oct 3, 2025
    Porsche Macan EV Review: Sharper, Faster, More Serious
    When it comes to making EVs, Porsche knows a thing or two. So when the Macan EV become electric-only in its second-gen, how much of the iconic Porsche DNA does it retain?
    6 mins
  • Home
  • News
  • Electric Mobility
  • Uber Sells Its Controversial Self Driving Unit To Aurora For $4 Billion