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Porsche’s Global Sales Slip By 3% In 2020

The Cayenne led demand at 92,860 sales, an increase of 1 per cent compared with the previous year.

Porsche’s Global Sales Slip By 3% In 2020 expand View Photos

Highlights

  • The Chinese market registered good growth
  • Sales in Europe fell as the market continues to recover
  • The Cayenne was the cmpany's best-selling model

Porsche delivered a total of 2,72,162 new vehicles worldwide last year, that is just 3 per cent lower than the sales achieved in 2019. Porsche delivered 88,968 vehicles to Chinese customers in 2020 - an increase of 3 per cent compared with 2019. The Asia-Pacific and Middle East & Africa regions also continued to develop positively overall: 121,641 vehicles were delivered there, corresponding to an increase of 4 per cent compared with the same period in the previous year. Porsche delivered 80,892 vehicles in Europe which marked a significant drop of 9 per cent while the 69,629 sold in America saw the company's sales drop by 8 per cent compared to 2019.

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The Porsche Cayenne celebrated its 1 Millionth Production Milestone 

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, said, We are continuing our product offensive - our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterised by unique experiences with the Porsche brand."

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Porsche sold 21,784 units from the 718 model lines 

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The Cayenne led demand at 92,860 sales, an increase of 1 per cent compared with the previous year. Two-door sports cars were also very popular: a total of 21,784 vehicles from the 718 model lines found new owners - six per cent more than in the previous year. Deliveries of the iconic Porsche 911 totalled 34,328, while the Taycan all-electric car's deliveries totalled 20,015 units in 2020 and all this despite a six-week pause in production just as the new model was ramping up.

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