BMW 8 Series Model Line Confirmed For 2018 Launch

The BMW 8 Series will be launched in 2018 as the German automaker's most luxurious offering. The brand will also be diverting focus towards performance sportscars instead of compact vehicles.

By Reuters

1 mins read

Published on May 11, 2017

Highlights

The BMW 8 Series Coupe will debut in 2018
The 2018 BMW 8 Series Coupe will take on the Mercede S-Class Coupe
BMW will now focus more on its performance range of models

BMW said it will launch an 8-series model in 2018, reviving its upmarket coupe line as part of a broader strategic shift to focus on higher-margin sportscars rather than compact vehicles. "The 8-series Coupe will debut next year," Chief Executive Harald Krueger told shareholders at the company's annual general meeting in Munich on Thursday. "We are refreshing our entire product portfolio and strengthening the performance side. Our strategy will focus on the luxury segment, where there are margins to be earned," Krueger said, adding that he aimed to increase revenues in the luxury segment "significantly" by 2020.

Last Updated on May 11, 2017