Ford India Installs A 6.5 Feet Ganesha Idol Made Out Of Auto Spare Parts
- Artist Madhvi Pittie and metal artist Nishant Sudhakaran made the idol
- The Ganesha idol uses spares like disk brakes, fender, spark plugs
- The idol highlights the importance of using genuine parts - says Ford
The 2017 Ganesh Chaturthi is here and we have been seeing several unique sculptures of Lord Ganesha built for this auspicious occasion. Creative artists have been making idols from various different materials, right from recycled paper to plastic bottles. For this Ganesh Chaturthi, Ford India, one of the country's popular carmakers, has installed one such unique Ganesha idol that has been completely made out of auto spare parts. This 6.5 feet Ganesha idol has been created by artist Madhvi Pittie from Workshop Q in collaboration with Nishant Sudhakaran, a metal artist in Mumbai.
Ford India says that the idea of creating such an idol is aimed to highlight the importance of using genuine parts, the installation - consisting of disk brakes, fender, spark plugs, and clutch plate among others. The special Ganesha idol was unveiled by Saurabh Makhija, General Manager, Sales Ford India last week, when it was open for public viewing from August 18-20, 2017 (Friday- Sunday) at the Oberoi Mall in Goregaon.
Speaking about the unique installation, Madhvi Pittie from Workshop Q said, "As a green product design company, we often experiment with discarded objects and materials from the city's streets, factories, households and proud to have made a beginning with auto spare parts - thanks to the challenge given by Ford."
Interestingly Ford also had special 12 cameras set up allowing visitors to click a 180-degree photograph with the Ganesha idol and on posting it on social media they stood a chance to win a small Ganesha idol, also created with spare parts.
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