Hero MotoCorp Introduces Wheels Of Trust Two-Wheeler Exchange Phygital Program


By Sameer Contractor


1 mins read


Published on August 4, 2022

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  • The Hero Wheels of Trust program has moved to a phygital platform
  • Wheels of Trust will offer an indicative resale value of your two-wheeler in 30 seconds
  • Wheels of Trust has experts present at over 900 trusted channel partners to facilitate easy exchange

Hero MotoCorp has announced its new "Wheels of Trust" two-wheeler resale platform, which is now available to customers in a phygital (physical + digital) avatar. The company says it is offering an integrated omnichannel exchange ecosystem that promises to be a one-stop solution to exchanging any brand's two-wheeler with a Hero motorcycle or scooter. Hero says it will offer the best resale value through its program. The Wheels of Trust website is currently offering exchange benefits of up to Rs. 4,000, while customers can complete a valuation in just 30 seconds.

Commenting on the launch, Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp said, "'Wheels of Trust', the two-wheeler resale platform from Hero MotoCorp has served more than 5 Lac+ happy customers with complete trust, transparency and peace of mind. Now in the phygital avatar, customers can discover the best resale value of any two-wheeler from the comfort and convenience of their homes. The pre-owned segment is evolving each day, and we are happy to provide an ecosystem that enables owners of old two-wheelers to have a hassle-free upgrade."

The Hero Wheels of Trust program makes exchanging your two-wheeler easier with digital presence. Prospective customers can avail the Wheels of Trust DIY (do-it-yourself) valuation from the comfort of their smartphones. The experts present at over 900 trusted channel partners will then facilitate the customers with professional certification, spot-bidding for best market offers, quick deals and hassle-free exchange for their existing two-wheelers. The company says its process promises to deliver swift and transparent indicative resale value. 

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