Tata Motors' owned British SUV maker, Land Rover, recently delivered a brand new Freelander to Born Free Foundation's partner organisation - Satpura Foundation - to help carry out critical conservation work in the country's central tiger reserves. The Freelander given to Satpura Foundation features the distinctive Born Free white paw prints.
India's national animal, the tiger, has become a highly endangered specie due to poaching and loss of natural habitat. Their numbers have now come down to a mere 3,500 across the globe, hence, this move by the British company is certainly appreciated. Land Rover has been doing its bit and extending its support to the same organisation that has been striving to save tigers globally.
Mark Cameron, Brand Experience Director, Jaguar Land Rover, said, "Land Rover's on-going partnership with the Born Free Foundation has already helped support some of the Foundation's most important projects in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. With this addition of the Land Rover Freelander to the Satpuda Landscape Tiger Programme, I believe together we will now make a real contribution to the conservation of the endangered Tiger in India."
Will Travers, OBE, President, Born Free Foundation, added, "In one form or another Land Rover has been part of Born Free's DNA for nearly seven decades, all the way back to the days when George and Joy Adamson used a Land Rover to help return Elsa the lioness to freedom, a story that inspired Born Free the book, and the film."
He explained Land Rover's contribution to the cause and said, "Today the link is even stronger with Born Free branded Land Rovers already deployed in wildlife hotspots in South Africa, Kenya, Sri Lanka and Ethiopia. Now India will benefit from this strategic alliance and I am delighted that a brand new Freelander will be assisting in our efforts to protect wild tigers as part of our Satpuda Tiger Landscape Project, as well as help prevent their continued devastation at the hand of poachers."
Travers further added, "As ever, tigers and other threatened species can count on Born Free and we, in turn, can count on Land Rover!"
