Ford India has unveiled its new global compact sedan concept and this marks the global debut of the car. Ford calls it the Figo Concept and this car also marks the American car company's foray into the sub-4 metre compact sedan category. Ford says that the Figo Concept would not be exclusive to India but it would be offered worldwide under Ford's 'One Ford' strategy.
One look at the car and you understand how refined and beautiful the car looks. The Aston Martin-like hexagonal front grille suits it well and the Indian crowd is bound to go bananas over a car that looks this good. It is Ford's strategy to offer this global car with several technological advancements, thus making it a force to reckon with in the B segment in several emerging markets including India.
Ford will introduce the car in the second half of this year and the company promises that the quality of the car will be unparalled.
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