Mahidra Reva Electric Vehicles Pvt. Ltd. has come up with an innovative ownership scheme called, 'Goodbye Fuel, Hello Electric' for its automatic electric car, the e2o. Under this scheme, a buyer will have to only pay Rs 4.99 lakh, and not the cost of battery, initially. Instead, a buyer can pay off the cost of the battery as a 'monthly energy fee' of Rs 2,599/- which will allow him to drive the car for 50,000 KMs (800 KMs of usage per month) over 5 years. This means a car owner will have to pay only for the distance he drives.
The scheme separates the initial acquisition cost of the e2o and the usage cost. Since the ownership of battery stays with the company, it also ensures the performance of the battery.
Speaking at the launch of this programme, Chetan Maini, Chief Executive Officer, Mahindra Reva Electric Vehicles Pvt. Ltd. said, "Customers have greatly appreciated our automatic, connected and future ready e2o. Today by launching our 'Goodbye Fuel, Hello Electric' programme we have made it much more affordable to own an e2o."
Mr Maini further added, "This first of its kind initiative, guarantees customers' battery performance coupled with inflation proof running costs. We firmly believe this ownership experience will set a milestone in the way people perceive and own electric vehicles in the country".
Benefits of the scheme:
Performance guaranteed for the battery, since ownership of battery lies with Mahindra Reva
Inflation Proof running costs
24 x 7 Assistance and courtesy car guaranteed during battery repair period
