Ducati Hypermotard 950 Concept Wins Award At Villa d'Este

An original Ducati Hypermotard 950 concept has won first place in the "Concept Bikes: New Design and Prototypes by Manufacturers and Independents" category at the Concorso d'Eleganza Villa d'Este held at Cernobbio at Lake Como, Italy. The concept bike, created by the Centro Stile Ducati, highlights the light and aggressive character of the Ducati Hypermotard 950. The personality and character of the motorcycle, which combines the racing character with that of an urban warrior, is emphasised by technical details inspired by the MotoGP and a high impact graphic design inspired by urban graffiti.

Watch Our Review of the 2019 Ducati Hypermotard 950 here:

"I'm delighted with the success received by the concept bike we presented for the competition, which follows the award recently obtained at the Red Dot Awards for the Diavel 1260," commented Andrea Ferraresi, director of the Centro Stile Ducati. "Style concepts are useful also for presenting new elements, in this case the graphic design in particular, and for evaluating the reactions they inspire. We're extremely pleased with the success it's inspired on the social networks. Given the importance and attention that we dedicate to style, one of the basic values of our company, receiving awards on occasions such as this one always makes us extremely proud."

The Hypermotard 950 Concept was created by the Centro Stile Ducati

The vote for the Villa d'Este jury was confirmed by the great success that the Ducati prototype received on social networks, earning thousands of likes in just a few hours on the company's Instagram and Facebook pages. The concept bike remains largely the same as the production version, apart from a reworked saddle, redesigned wheels and new graphics. We have already ridden the Ducati Hypermotard 950, both in the standard variant, as well as the top-spec Hypermotard 950 SP variant earlier this year. The 2019 Ducati Hypermotard 950 is expected to be launched in India by July 2019.

Also Read: Ducati Hypermotard 950 First Ride Review

The Concorso d'Eleganza Villa d'Este was organised for the first time in 1929. The event was launched in order to celebrate the beauty of historic cars and motorcycles. The "Concept Cars and Prototypes" category was introduced in 2002, alongside the categories reserved for vehicles of the past, to open a window into the future of the car and motorcycle sector.