carandbike logo

Ford EcoSport Completes 7 Years In India

The second generation of the EcoSport was developed under Ford's global product development process at the Ford Brazil Development Centre

The Ford EcoSport was launched in India in 2013 and back then prices started at Rs. 5.99 lakh expand View Photos
The Ford EcoSport was launched in India in 2013 and back then prices started at Rs. 5.99 lakh

There are some who might wonder when subcompact SUVs found their calling. Well, the history dates back to 7 years and yes, Ford India was the carmaker to bring this unique bodystyle to the masses. It wasn't as if there was not a subcompact SUV back then; Premier had the Rio, but it wasn't as widely accepted as the Ecosport was. We still remember the day when Ford India announced that the EcoSport was making its way to India at the 2012 Auto Expo. While the concept car was showcased at the expo, the official launch took place a year later. What India got was the second generation of the car and it came at a time when Ford India already had a huge win in their bag with the Figo. The Figo changed the way Indian customers looked at the Ford brand; in fact it changed the way the employees visualised the brand as well. The Figo was a strong seller and both the petrol and diesel engines that it came with, had enough in them to make it a fun to drive as also a durable hatchback. Sales sky rocketed and the Figo was a sensation; no wonder it was referred to as ‘Model T' behind closed doors of the factory. 

Also Read: BS6 Ford EcoSport Launched In India

ford ecosport

It was the second generation of the EcoSport that was launched in India and it was based on the B2E platform 

Of course, another innovation was the need of the hour, to keep the customers interested and the new generation of the EcoSport was just what the doctor ordered. The second generation of the EcoSport was developed under Ford's global product development process at the Ford Brazil Development Centre. Based on the 2011 Ford Fiesta B2E platform, the EcoSport, brought a lot to the table. It had the 1.5-litre petrol and diesel engines, which were fuel efficient and not to forget powerful, it had the space, the ride height and the promise of an SUV which could tackle any kind of terrain.

Also Read: Ford EcoSport vs Rivals Price Comparison

maruti suzuki vitara brezza vs ford ecosportThe EcoSport  now has a lot of rivals do deal with in its segment, one of them being the segment leader Vitara Brezza

The ride and handling too was spot on, because you felt you were driving a sedan rather than an SUV and of course the price. When it was launched, the EcoSport was priced at ₹ 5.59 lakh for the petrol going all the way to 8.99 lakh for the top-end diesel. Ford also brought in the 1-litre EcoBoost engine and prices for that variant started at ₹ 7.9 lakh. At that price, the EcoSport was a steal and given that the company had invested $142 million at its Chennai plant to manufacture the subcompact SUV, helped the company keep the pricing aggressive.

Also Read: Ford EcoSport vs Rivals Comparison Review

mahindra tuv300 vs ford ecosport

The EcoSport also faced tough competition from 7-seater subcompact SUVs like the TUV300 

It's no wonder then that just two years after the launch of the car in the country, Ford India had already crossed the 2 lakh production milestone. A key contributor to this achievement was Ford India's export strategy. At the launch of the subcompact SUV, it was made very clear that there were plans to export the car to put in plans to about 40 countries. Export markets included South Africa, Taiwan, Japan, Australia, and Europe. In fact, in 2016, the made-in-India Ford EcoSport was heading to the US as well. 

b26n854

The Thunder Edition of the EcoSport came with a host of features and some tweaks in terms of looks  

0 Comments

Now, in the current scenario, the Ford EcoSport has a lot of competition at hand. The company has repeatedly updated the car with new feature offerings and updated engines, but the competition has been from companies like Maruti Suzuki, Hyundai, Tata Motors and even Mahindra, which is why the sales of the EcoSport have just not been as they used to. However, we are sure that a new generation model is in the making and we can't wait to see, how Ford India goes about making the EcoSport nametag just as innovative and path breaking in the new avatar
 

For the latest auto news and reviews, follow carandbike.com on Twitter, Facebook, and subscribe to our YouTube channel.

You might be interested in

Research on Ford EcoSport

Ford EcoSport
Ex-Showroom Price
₹ 8.19 - 11.69 Lakh
EMI Starts
17,0019% / 5 yrs
Subcompact SUV
Petrol , Diesel
Manual , Automatic
15.9 - 23 Km/l
  • Ford Ecosport Alloy Wheel
    Ford Ecosport Alloy Wheel
  • Ford Ecosport Grille
    Ford Ecosport Grille
  • Headlight
    Headlight
  • Ford Ecosport Style
    Ford Ecosport Style
  • Ford Ecosport Rain Sensing Wiper
    Ford Ecosport Rain Sensing Wiper
  • Ford Ecosport Key
    Ford Ecosport Key
  • Ford Ecosport Dashboard
    Ford Ecosport Dashboard
  • Ford Ecosport Interier
    Ford Ecosport Interier
  • Ford Ecosport Paddle Shift
    Ford Ecosport Paddle Shift
  • Ford Ecosport Airbags
    Ford Ecosport Airbags
  • Ford Ecosport Ambient Lighting
    Ford Ecosport Ambient Lighting
  • Ford Ecosport Auto Dimming Mirror
    Ford Ecosport Auto Dimming Mirror
  • Ford Ecosport Camera
    Ford Ecosport Camera
  • Ford Ecosport Climate Control With Voice Command
    Ford Ecosport Climate Control With Voice Command
Be the first one to comment
Thanks for the comments.