With total sales of 1,113 units and a market share of 36 per cent, Hero Electric is the market leader in the high-speed electric scooter segment in India. The total sales in this segment were of 3,088 units. With sales of 878 and 438 units respectively, Okinawa Auto Tech and Ather Energy make up the list of the three biggest electric two-wheeler manufacturers in India for the time period of April-July 2020, according to VAHAN data. In fact, Hero commands 45 per cent share in the low-speed electric two-wheeler category which means at present it is the overall leader in the total electric two-wheeler space as of now. The company says it engaged over 40,000 customers in the first four months of the new financial year, which resulted in a six-fold increase in the company's online sales over the first four months of the previous financial year. Refer to the table below for unit-wise sales of the top 5 electric two-wheeler manufacturers.
Commenting on the feat and impact of the brand's swift actions amidst the lockdown, Sohinder Gill, CEO, Hero Electric said, "Our quick thinking, willingness to take risks, and trying different methods paid-off to not let the lockdown negatively impact our business. This fresh approach also kept our people, driven, and motivated and our stakeholders assured. We are happy to have been able to attract customers, more in fact, during this troubled period of lockdown and pandemic. Coming out on top with the highest number of electric scooters sold, across all categories - between April and July, 2020, is a testament of our unwavering determination to work harder. We have great plans for the second half of 2020, and we are not going to let anything deter us from achieving what we set out to this year. Our no-emission mission continues."
Hero Electric recently announced its partnership with Autovert Technologies, to offer subscription plans for its electric scooter range. The all-inclusive subscription plans will start for as low as ₹ 2,999 per month, and will allow the company's customers to buy an electric two-wheeler, along with bundled services such as comprehensive insurance, service and maintenance, loyalty bonuses and upgrade options.