Hyundai Genesis is Now a Global Luxury Car Brand
Other than a unique badge, the Genesis cars will also sport a distinctive design philosophy and naming structure that will allow them to be differentiated from Hyundai cars.
The new Genesis badge will be a new wing-type emblem; refurbished variation of the emblem used on the current Genesis model. Furthermore, the new luxury car brand will adopt a new alphanumeric naming structure wherein the models' names will combine the letter 'G' with a number. While the 'G' will be for Genesis, the number will represent the model's segment.
The South Korean carmaker offer Genesis models in Korea, China, North America and Middle East at first. The luxury brand's horizon will be later expanded to include the European and other Asian markets too.
While the carmaker hasn't specifically mentioned when the Genesis models will arrive in India, we believe the brand won't get here before at least 2020.
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