Lamborghini updates Ad Personam personalization program

Automobili Lamborghini will present its renewed Ad Personam program at the 2014 Geneva Motor Show - the personalization program which allows clients to create their own made-to order Lamborghini. The program is currently available for the Aventador range, but will soon be extended to the Huracan.

The customer gets a load full of options from Lamborghini, right from passenger compartment colour combinations to an expanded choice of leather and Alcantara colours, as well as the range of colors for floormats and seatbelts.

Ad Personam boasts a range of new materials: from semi-aniline leather, among the highest quality leathers available on the market with its soft touch and natural look, to the most innovative and high-tech materials, such as forged composite.

The program also includes personalization like hand-stitched seat emblems and monograms inside the passenger compartment and even requests for custom colours. Customers will also be given a free hand to configure their vehicles directly at the Lamborghini plant in Sant'Agata Bolognese, Italy, assisted by a dedicated specialist.

A special Aventador Roadster will be displayed by Lamborghini at the Geneva Motor Show, which will showcase all the configurations the customer can apply to his/her Lamborghini.