The Covid-19 pandemic has taken a major toll on the country, and the auto industry has not been impervious to this crisis. Several automakers have had to rejig their product strategies for 2020, in terms of launches and introduction of new technologies. In fact, Mahindra and Ford Motor Company were also supposed to launch their new joint venture company this year, and while the process seems to have been delayed a bit, the company has told carandbike that the work hasn't stopped and it's very much on track.
Also Read: Mahindra & Ford Announce New Joint Venture
Speaking about the joint venture, on the latest episode of Freewheeling With SVP, Rajesh Jejurikar, Executive Director, Auto and Farm Sector, Mahindra & Mahindra said, "We are not ready with a date, because it all depends on the pace at which government office open, and all the formalities are completed so, we just have to wait and watch. But no work is stopping, because all the product platform work was already covered with agreements enabling that to happen. They were not dependent on the joint venture. So, all the platform sharing agreement were already signed way before the joint venture, so all that work is on."
In addition to the existing platforms, work on new platforms, which were supposed to be developed by the joint venture company, are also on track. As per the agreement signed by the two companies, in the new joint venture, Mahindra will own the controlling stake of 51 per cent, while Ford will own 49 per cent. The companies will have 50-50 representation on the board, with a Mahindra elected Chairman.
Under the new partnership, Mahindra will make products that can be used by the new JV company for Ford ecosystem. The joint venture will also see the brands co-develop new products, including 3 new UVs under the Ford brand starting with a new mid-size SUV that will have a common platform and powertrain shared by the companies. The new company also plans to export India-made models to other markets, and talking about that Jejurikar added, "One part for business, which is the joint venture with Ford, you would want to export aggressively, and create products which can go under Ford badge."