Maruti Introduces 'iCreate' Customisation Program For Vitara Brezza

Maruti Suzuki pitched the new Vitara Brezza as a vehicle for younger buyers ever since its launch earlier this year; and the offering clearly has connected well with customers if the overwhelming sales figures are anything to go by. Now, in a bid to offer more personalisation options, the Indian automaker has introduced the 'iCreate' customisation program that offers different accessory packages on the subcompact SUV.

The Maruti Suzuki Vitara Brezza iCreate program includes up to 90 customisation options across five different packages including - Sports Accelerate package, Sports Velocity package, Glamour Glitz package, Glamour Elegance package and the Urban Dynamic package. Should the existing options not appeal to you, Maruti is also offering the 'A La Carte option, to pick and choose the accessories.

Maruti Vitara Brezza Accessory Package

The different packages can be selected via the online configurator on the Vitara Brezza's website, which also tells you the cost of the accessories. The accessories can then be fitted at the dealer level, while all the accessories have been designed by Maruti's design team.

The iCreate customisation program includes exterior accessories like front grille and ORVM garnish, new body decals, side and skid plates, door visors, wheel arch kit with accents on alloy wheels among others. Inside, the program provides the option to add new floor mats, PU seat covers, leather wrap on steering wheel, scuff plates, trunk organiser and much more.

Maruti Vitara Brezza Glamour Glitz Package

The Glamour package also gives you the option of adding a rear seat entertainment system with headrest mounted screens as well. You can also choose to makes some subtle additions as well like equipping the Vitara Brezza with a glovebox lamp, 12V socket in the boot, mud flaps, auto dimming IRVM, child seat, high performance bulbs, bumper protectors, among a host of options.

Maruti Vitara Brezza Glamour Package

Maruti Suzuki says the customers tend to spend an average of Rs. 24,000 over and above the on-road price of the Vitara Brezza on personalisation options. Hence, it does make sense to offer the same on company level, keeping their warranty intact.

Maruti Vitara Brezza Dynamic Package

Apart from Maruti, Ford India also has a factory level customisation option on the EcoSport, while Renault and Datsun too offer a host of accessories on the Kwid and GO and GO+ respectively. Maruti has already delivered over 50,000 units of the Vitara Brezza since launch, with a back log of over 54,000 bookings. With the iCreate program, the company can expect sales to see a hike this festive season.