It was the 12th year of India's most credible automotive awards and like every year we wanted to make this one a memorable one. We managed to do so, by making it a day event, yes you read that right. A bit of sunshine and a light gust of wind was more than welcome as the guests sipped on the champagne at the do.
But as always, the award ceremony is all about celebrating the winners and in this case it was the PR and Communications awards. Like every year, this year too we had a distinguished panel of industry experts who were part of the jury and you know they are a distinguished lot when they're people like songwriter and ad-man Prasoon Joshi, Managing Editor of The Pioneer, Kushan Mitra, NDTV's Shruti Singh Verma and Siddharth Vinayak Patankar, political analyst Mr. Dorab Sopariwala, Prema Sagar, Mr. Sam Balsara and ad-film maker Vinil Mathew.
The jury rounds were held in Mumbai, where the PR and communication teams from the industry came and presented the jury with what they've achieved in the course of the year. The jury had to scan through each and every ad as well as innovation that the entrants brought forth and after careful assessment, they zeroed down on these winners. The one observation that all the jury members made is that the companies are now weaving stories about the product rather than bringing out the product. The story helps people relate and grasps their attention which eventually converts into a sale.
Here's a list of all the winners who got their hands on the prestigious prize.
Best TV Commercial Two-Wheelers: Bajaj Auto For the Platina 'Jhatka Mana Hai' campaign
An ad campaign that showed the utility of the bike and how comfort was a feature which was at the pedestal. The 'Jhatka Mana Hai' campaign truly made the consumer understand how the Platina is the most comfortable bike in its segment.
Best TV Commercial Four-Wheelers: Volkswagen India For the Ameo
The ad for the VW's newest sub-compact sedan talked more about the product and how the features were not only the best in class but also affordable.
Best PR Team: Honda Motorcycles India Limited
For the teams effort at handling the Navi brand and Launch. It was a unique concept, the Navi, and to put it out prominently and make people give it a second look was clearly a task well handled by the Honda team.
Best Innovation In Communication: Audi India
Audi India launched an app this year where you would get all the information at the touch of a button. So, in a way the company has done away with press releases and all the information right from the specification, to prices to even car requests for media persons can be done via this app.