Blaupunkt Sets up its First Brand Shop in India
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Highlights
Blaupunkt launched its first brand shop in India in Kochi. The first exclusive brand shop will provide a platform for Blaupunkt to display their entire product portfolio. This step also forms part of the company's retail expansion strategy to scale up its distribution and reach across India.
The store is owned by Topmost Group, who are also the authorized distributors of Blaupunkt in Kerala. Consumers will be able to browse through the complete range of speakers, woofers, sub woofers and car infotainment products while also seeking expert advice on Blaupunkt products to match their budget and sound preferences. Additionally the company has also facilitated the provision of installation which ensures electrical integrity and mechanical fitment.
20 more such stores will come up in the next two years. Pankaj Jagwani, Director, Blaupunkt India, said, "We are extremely glad to launch our first brand shop in India as an excellent platform for customers to experience Blaupunkt's premium sound, multimedia and navigation products and get customized solutions that enhance their driving experience. We look forward to a long mutually beneficial relationship with the Topmost group."
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Last Updated on July 17, 2014
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