F1: Force India Replaces Tri-Colour For New Pink Livery On VJM10 Race Car
Sameer Contractor
1 min read
Mar 15, 2017, 03:57 AM
Key Highlights
- The new colours come courtesy of a sponsorship deal with BWT
- Drivers Perez & Ocon will sport pink helmets to complement the race car
- The 2017 F1 season is all set to kickstart on 26th March in Australia
Team Sahara Force India has revealed the all-new look of its VJM10 race car for the upcoming season of Formula One. Now dressed in pink, magenta and silver colours, the new livery with matte finish comes as a result of Silverstone based team signing a sponsorship deal with the Austria-based water technology company - BWT. The new colours will make its debut at the season-opening Australian Grand Prix in Melbourne.
The new colours replace the silver, black and orange livery that was seen on the VJM10 race car during winter testing and were also showcased when the car was unveiled for the new season earlier this year. Incidentally, the Indian tri-colour that were seen on the previous year's cars with the Force India branding, has been given a miss in favour of the new colour scheme.
In a statement released, Sahara Force India said, "The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products." The partnership agreement will also see drivers Sergio Perez and Esteban Ocon sport pink coloured helmets that complement the BWT pink VJM10 car.
Speaking about the sponsorship deal, Sahara Force India - Team Principal, Vijay Mallya said, "The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history." He further added, "It's a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter." While this may be BWT's first sponsorship with F1, the company is also the sponsor for the Mercedes-AMG in the DTM international touring series.
Apart from the new colours, 2017 also see's driver Esteban Ocon as the newest addition to team Force India. Ocon steps in place of Nico Hulkenburg who has now moved to Renault Sport F1, while Sergio Perez continues to be the team's lead driver. The new season will also see Force India aim for the podium in the constructor's championship having finished fourth in the 2016 season.
The new colours replace the silver, black and orange livery that was seen on the VJM10 race car during winter testing and were also showcased when the car was unveiled for the new season earlier this year. Incidentally, the Indian tri-colour that were seen on the previous year's cars with the Force India branding, has been given a miss in favour of the new colour scheme.
In a statement released, Sahara Force India said, "The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products." The partnership agreement will also see drivers Sergio Perez and Esteban Ocon sport pink coloured helmets that complement the BWT pink VJM10 car.
Speaking about the sponsorship deal, Sahara Force India - Team Principal, Vijay Mallya said, "The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history." He further added, "It's a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter." While this may be BWT's first sponsorship with F1, the company is also the sponsor for the Mercedes-AMG in the DTM international touring series.
Mercede-AMG DTM Sponsored by BWT
Related News
Latest Cars
Upcoming Cars
Latest News
Amaan Ahmed | Apr 29, 2026Volkswagen ID.Polo EV Revealed With Up To 208 BHP, 454 KM RangeThe first-ever Polo to be offered with an all-electric powertrain, the ID.Polo is built on Volkswagen's MEB+ architecture.1 min read
Carandbike Team | Apr 29, 2026Renault Triber Now Gets Auto Climate Control, One-Touch Second-Row Folding Seat & MoreThe updated Triber is now dearer by up to Rs 9,0002 mins read
car&bike Team | Apr 29, 2026New 720 kW EV Charging Station Opens On Mumbai-Pune ExpresswayThe charging station, comprising 5 dispensers and 10 charging points, is located at the food mall at the Khalapur rest halt on the expressway.2 mins read
Amaan Ahmed | Apr 29, 2026Bajaj Chetak C3501 Gains Google Maps Integration, More Power; Price Hiked To Rs 1.39 LakhThanks to increased peak power output across the Chetak range, the top-of-the-line C3501 now has a claimed top speed of 80 kmph.3 mins read
car&bike Team | Apr 29, 2026Updated Keeway V302C Launched At Rs. 4.22 LakhThe Keeway V302C has been launched in a new yellow colour option and is powered by a 298 cc, v-twin engine.1 min read
car&bike Team | Apr 28, 2026Maruti Suzuki Posts Record Sales In FY2026; 1.90 Lakh Bookings PendingIndia’s largest car brand has announced that it sold in record number of vehicles both in the previous financial year as well as first quarter of 20261 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read
Seshan Vijayraghvan | Apr 23, 2026Vega Bolt Bluetooth Smart Helmet Review: Smart, Simple, And FunctionalThe Vega Bolt Bluetooth Smart Helmet is a practical take on connected riding gear, aimed at commuters and riders who want integrated functionality without the hassle of add-ons.6 mins read
Preetam Bora | Apr 20, 2026Hero Destini 110 Vs TVS Jupiter 110 Comparison ReviewThe Hero Destini 110 and the TVS Jupiter 110 both sit in the same price bracket and target the same buyer. But they take different approaches. Which 110 cc scooter should you buy?9 mins read
Seshan Vijayraghvan | Apr 27, 20262026 BMW M440i Convertible Review: When Performance Meets Open-Top DramaThe drama of an open-top car is hard to match. Now add a 369 bhp straight-six and an all-wheel drive system into the mix, and things get interesting. That’s exactly what the BMW M440i xDrive Convertible promises.1 min read