Firefox Launches Swiss Military Branded Bicycles In India

Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said, "There is great synergy when two premium brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the Indian consumers. In that respect Firefox, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association."

There will be three bicycle models launched under this collaboration, which are Tank, Petrol and Trooper. These three models will be available in ten further variants. The price range for these models will start from Rs. 12,000 and go up to Rs. 25,000. The design, look and feel has been given, keeping young bicycling enthusiasts in mind.

Shiv Inder Singh, CEO, Firefox Bikes said, "I believe that our association with Swiss Military will bring the Indian bikers a great new range of bikes made for the rugged mountains. In the first year of launch, we expect to sell a good number of bikes. We are targeting youth segment specifically."

Firefox has over 200 dealerships across India, located in 95 cities ever since it set up shop in 2005. It aims at adding at least 40 new stores every year and will be targeting to open 10 new outlets in the next quarter.