Hero MotoCorp Signs On 10 Harley-Davidson Dealerships

Hero MotoCorp has decided to induct 10 Harley-Davidson dealers across India into its own distribution network, under the new business plan that Harley-Davidson India will operate in India. The new contracts are expected to come into effect from January 1, 2021, although Hero MotoCorp has yet to officially make the announcement. However, the Harley-Davidson Dealers Association, which represents all 33 dealers of the American motorcycle brand in India, is still seeking fair compensation from Harley-Davidson after the company decided to withdraw from independent operations in India. Under the new business plan, Hero MotoCorp will look after distribution and sales of Harley-Davidson motorcycles in India.

Also Read: Harley-Davidson Riders Conduct 'Dark Ride' To Express Solidarity With Dealers

Harley-Davidson has 33 dealerships across India, and dealers say the compensation offered to them is unreasonable

"All the 33 dealer partners have been facing a problem since Harley-Davidson announced withdrawal of independent operations in India and revealed a new partnership with Hero MotoCorp. Given a time-bound, 'take it or leave it' situation that offered them no other option, 10 of the 33 dealer partners have gone ahead with becoming a part of the Hero MotoCorp's dealership network.

"Given the situation where the dealers continue to wait to hear from Harley-Davidson on the issue of adequate compensation, these new dealership offers being held off for 23 of the 33 dealers only indicates that how it is not beneficial to anyone," the Harley-Davidson Dealers Association said in a statement.

"The company is yet to decide on the fate and plight of the 23 dealers who are not being approached by Hero MotoCorp to be a part of its dealership network. We feel that providing us with a fair deal is Harley-Davidson's undeniable responsibility towards us," the Harley-Davidson Dealers Association added.

Also Read: Harley-Davidson To Continue India Operations From January 2021

Dealers say each Harley-Davidson showroom requires an average investment of Rs. 4 crore

In September, Harley-Davidson announced that the brand has decided to discontinue its sales and manufacturing operations in India, but that the brand will continue to remain in India, but with a different business model. Subsequently, Harley-Davidson assured its customers and announced last week that it has signed a partnership and distribution agreement with Hero MotoCorp. The partnership with Hero is to incorporate selling and servicing Harley-Davidson motorcycles, selling parts and accessories, as well as general merchandise, riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero's existing dealership network in India.

Also Read: Harley-Davidson India Dealers Considering Legal Options

While Hero MotoCorp seems to be getting ready to make a smooth transition for Harley-Davidson, particularly the customers in India, the existing dealers feel short-changed and are also exploring legal options.