Bajaj Takes Over Triumph Motorcycles India's Sales Operation; New Models Coming In 2023

Bajaj and Triumph Motorcycles has entered the next phase of the partnership between the two brands, with India's Bajaj Auto now taking over Triumph’s sales network in India. Bajaj has taken over management of Triumph’s existing 15 dealerships in the country with plans in place to expand the number to 120 over the next two years.

Also read: Bajaj-Triumph Roadster Spotted On Test In India

Talking about the strategic partnership, Rakesh Sharma, Executive Director - Bajaj Auto, said, “We are very excited that the time to bring the results of the joint work of Triumph and Bajaj Auto teams is drawing closer. We welcome the Triumph dealerships into the Bajaj Auto family and offer them an opportunity to further build their business as the portfolio expands. We will also leverage our formidable distribution network to rapidly expand the exclusive Triumph stores in India in preparation for the soon-to-be-launched, exciting new motorcycles.”

Also Read: Bajaj-Triumph Roadster Spotted On Test

The Triumph dealerships will be the fifth distinct retail chain to be managed by Bajaj. The other four include Bajaj, Bajaj three-wheelers, KTM and Chetak. The two companies have also confirmed the launch of a new series of co-developed mid-sized motorcycles under the Triumph brand later this year. The new mid-capacity models will be manufactured by Bajaj at its plant in Chakan. So far, there's no word on if there will be a change in management at Triumph India.