Blaupunkt India Revokes Warranty on Products Sold Online
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Highlights
Blaupunkt India has revoked the warranty on products sold online via predatory discounts and offers in a bid to address the tussle between electronic brands and e-commerce. The German car infotainment giant sells its products backed by professional installation. However, this installation is currently unavailable on online sales, compelling the company to revoke warranty on the same.
That said, Blaupunkt does not intend to rule out online sales and will thus, launch a new range of products specially designed for the online channel. This range will feature a 'Do it Yourself' installation for the products, thus providing the same sound experience.
The current product range, which needs professional installation, will therefore not be covered under warranty, if purchased online.
Mr Pankaj Jagwani, Director, Blaupunkt India said, "The e-commerce space is a growing market, however we do not believe in hampering the customer experience just because the products are purchased online. We would thus be launching a range exclusive to the online channel, promising nothing less than the unmatchable Blaupunkt experience."
Last Updated on September 10, 2014
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