Formula 1 Announces New Overtaking Award In Partnership With Crypto.com

F1 has announced a new overtaking award which is backed by Crypto.com which already has strong links with F1's sprint races. It says the award has been "designed to celebrate the bravery exhibited by drivers who make bold moves in pursuit of success." F1 has also revealed that "new broadcast graphics will be introduced live during each race, to signal overtaking possibilities and potential moves, and to help fans keep track of drivers' progress in the hunt for the Crypto.com Overtake Award, [and] which will chart the amount of overtakes made throughout the campaign."

???? @Cryptocom Overtake Award ????

This new award will be given to the driver who makes the most overtakes throughout the season ????

More info ➡️ https://t.co/V97eJ17YYk#F1 pic.twitter.com/LYJCHetYNK

— Formula 1 (@F1) August 24, 2021

As of now, the man who is in pole position to win the award for 2021 is Aston Martin's Sebastian Vettel who is the current leader after the first 11 races of the season. This is in addition to the DHL fastest lap award. This way F1 is also able to expand its relationship with Crypto.com across the whole season and not be restricted to sprint races as there are just two more in the 2021 season and overall, six being planned for the 2022 season.

F1 is trying to draw a comparison between overtaking on the track and dealing in cryptocurrency.

"We're delighted to be expanding our partnership with Crypto.com as we introduce the Overtake Award which will integrate the brand into F1 throughout the season, in addition to the title partnership of the F1 Sprint Events," said Ben Pincus, the director for commercial partnerships at F1.

Vettel made some impressive overtakes in Baku and Monaco

"The Crypto.com Overtake Award gives us the chance to celebrate drivers' instincts to make bold and strategic moves which reflect the qualities needed when dealing in cryptocurrency," he added.

"We are extremely proud to be introducing a first of its kind award to Formula 1. We strive to create partnerships that deliver win-win-win opportunities and I can't think of a more perfect opportunity than the Crypto.com Overtake Award. This award allows our values to shine through celebrating the moments where drivers exhibit the bravery required to get ahead. This season has already seen some amazing overtakes, and I can't wait to see who this year's champion is," added Steve Kalifowitz, the chief marketing officer of Crypto.com.