Hyundai Motor Group Launches DAL-e Humanoid

Hyundai Motor Group has launched the 'DAL-e,' a highly advanced customer service robot that independently communicates with people using precise recognition capabilities and mobility functions. DAL-e is an acronym for "Drive you, Assist you, Link with you-experience." Designed to pioneer the future of automated customer services, the DAL-e is equipped with state-of-the-art artificial intelligence technology for facial recognition as well as an automatic communication system based on a language-comprehension platform.
Today, the Hyundai Motor Group announced the inaugural unveiling of the DAL-e at a Hyundai Motor showroom in southern Seoul, where the robot has commenced its pilot operation. Following the pilot operation, it is expected to be used in various fields that require everyday interactions with customers, such as other showrooms of Hyundai Motor Company and Kia Corporation.

DAL-e is equipped with state-of-the-art artificial intelligence technology for facial recognition as well as an automatic communication system
With its truncated, humanoid body exuding a welcoming appeal (measuring 1,160 X 600 X 600 mm and weighing 80kg), the DAL-e is significantly lighter and more compact compared to other customer service and guide robots in the market.
Dong Jin Hyun, Vice President and Head of the Robotics Lab at Hyundai Motor Group, said, "The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,"

DAL-e can move freely and escort customers to designated spots using its omnidirectional four wheels
In the event that a customer enters the showroom without wearing a mask, the android recognizes it and advises the customer to wear one. In terms of its communication capability, it can engage in an automated and smooth dialogue with customers by providing useful information on products and services and responding to verbal and screen touch commands.
In terms of mobility, the DAL-e can move freely and escort customers to designated spots using its omnidirectional four wheels. Furthermore, it purveys entertaining information, such as explaining vehicles and technologies by connecting wirelessly to a large display screen at the venue, beckoning visitors to take photos with it, and providing gestured feedbacks using its movable arms.
At the exhibition hall where it is being pilot-operated, the DAL-e is credited with easing the staff's workflow and offering hands-on help to customers, including those who do not prefer to be assisted by human staff in light of the Covid-19 circumstances, as well as those who visit the venue during busy peak times such as the weekend.
Hyundai Motor Group plans to continuously update the DAL-e based on data from pilot operations, perfecting its operational capabilities as an advanced android robot.
Latest News
car&bike Team | Feb 15, 2026Maruti Suzuki Brezza Facelift Spied With 6-Speed Manual GearboxLatest images of the test car’s interior suggest that it could become the first Maruti to get a 6-speed manual gearbox.1 min read
Jaiveer Mehra | Feb 15, 2026SIAM Reports PV Sales Of Almost 4.5 Lakh Units, 2W Sales Of Over 19 Lakh Units In January 2026SIAM reported that sales of passenger vehicles and two-wheelers were the best ever for the month of January.1 min read
car&bike Team | Feb 14, 2026Kawasaki Ninja, Versys Models Available With Discounts Of Up To Rs 2.50 LakhThe highest discount is being offered on the Ninja ZX-10R, followed by the Ninja 1100 SX and ZX-6R models.2 mins read
car&bike Team | Feb 14, 2026Vespa Officina 8 Launched At Rs 1.34 LakhThe Officina 8 takes inspiration from Piaggio’s historic experimental workshop in Pontedera, Italy.1 min read
Bilal Firfiray | Feb 12, 2026MG Majestor vs MG Gloster: What’s New, What’s Different?MG Majestor replaces the Gloster as MG’s new flagship SUV for 2026. Here’s a detailed comparison between the two.4 mins read
car&bike Team | Feb 12, 20262026 MG Majestor: Variants, Features, Specifications ExplainedThe Majestor will be offered in two key trim levels including Sharp and Savvy and in both two-wheel and four-wheel drive variants.2 mins read
Jafar Rizvi | Feb 15, 2026Maruti Suzuki Victoris: Long-Term Review - Report 1The Victoris is Maruti’s latest offering for the Indian market, and after spending some time with it, here are a few early impressions.1 min read
Bilal Firfiray | Feb 12, 2026BMW X3 30 xDrive M Sport Review: The Driver’s SUV ReturnsRange-toppingX3 30 xDrive M Sport brings back the fun with 255bhp and genuine enthusiast appeal. Does this performance-focused SUV stand out?5 mins read
Bilal Firfiray | Feb 11, 2026Mercedes-AMG CLE 53 Coupe Review: The Goldilocks AMG?The Mercedes-AMG CLE 53 Coupe is a concoction of hooliganistic performance and everyday usability. Here’s why this Rs 1.5 crore two-door AMG might be the perfect modern sports coupe for India.6 mins read
Girish Karkera | Feb 11, 2026Toyota Ebella EV Review: Compact And Fun-To-Drive With The Promise Of Stress-Free AftersalesNo hiding the fact that it is a clone of the Maruti Suzuki eVitara, but the first all-electric Toyota in India is reasonably well-rounded8 mins read
Bilal Firfiray | Feb 10, 2026Tata Punch EV Long Term Review: Small EV With A Big-Hearted PersonalityWith the new Punch EV Facelift just around the corner, we decided to take a look at what it excels at and what could be improved.7 mins read
































































































































