Life-Sized 'Cars 3' Character To Make An Appearance At 2017 NAIAS
- The Detroit auto show will be on from 8 - 22 January, 2017
- Pixar will offer an early look at the film at the press conference
- There will also be a special 'Cars 3'-themed display on the show floor
Sam Slaughter, 2017 NAIAS Chairman, said, "Having Pixar choose to join NAIAS and share an early sneak peek at their next film - from one of the most famous movie franchises in the studio's storied history - is proof that Detroit is home to all facets of automotive, whether it's fantasy or real-life."
In the latest instalment of the franchise, Lightning McQueen is caught unaware by a new generation of blazing-fast racers. The story follows him as he wades his way back to the podium with the help of a young race technician.
Brian Fee, director of Cars 3, said, "With every film that we make at Pixar, we do our best to create worlds and characters that ring true to our audiences. A huge part of doing this successfully lies in the extensive research that we do on each film. 'Cars 3' is a love letter to racing and its roots, so we could not be more excited to be a part of the North American International Auto Show to share a little bit of our film with our fellow car enthusiasts."
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