Mahindra 575 DI XP Plus And Massey Ferguson 246 Dynatrack Win Indian Tractor Of The Year (ITOTY) 2022

Tractor Junction has concluded the Indian Tractor Of The Year (ITOTY) 2022 award with the Mahindra 575 DI XP Plus and Massey Ferguson 246 Dynatrack tractors winning the trophy. Yes! It' a tie between both tractors, while Farmtrac 60 Powermaxx was awarded the 'Best Tractor For Agriculture 2022'. In the Implements category, 'Maschio Gaspardo Super Seeder' won the 'Machinery of the Year 2022' award, while 'Powertrac Powerhouse Series' was awarded with the 'Launch of the Year' trophy. The ITOTY jury comprised of eight veteran personalities from diverse backgrounds in Sales, Product, Marketing, Testing, and Ergonomics from the Tractors and Farm implements industry. The process of choosing the winners was based on 60 per cent weightage of Jury Members and 40 per cent of Public Voting.

Rajat Gupta, Founder of ITOTY and Tractor Junction said, "Our primary aim is to create awareness and give information to farmers on farm equipment and other allied products. With ITOTY award, our goal is to award and encourage innovative products that help our farmers. Indian tractor industry and monsoon are the most accurate barometer of the rural economy of India. Healthy tractor sales are critical to boosting farm output. Easy availability of finance, deep distribution network, and innovative product is the key for the growth of tractor volumes."

Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA) said "Tractor sales are barometer of how 'Bharat' performs. Tractor OEMs makers need to focus on dealers, and networks to boost customer experience. Additionally, the government's final norms on the online transfers will boost the used tractor business in India. The association is also pushing for a 5-year trade license renewal with the government."

Massey Ferguson Tractor has won ITOTY 2022.

The tractor industry is instrumental in the development and modernisation of the farm sector. The sector is poised for high growth on the back of a good monsoon along with uptick in demand, and rising consumption. The third edition of the award function witnessed participation of numerous national and international players. The awards were focused on their innovation, new products, and features.